{"id":77504,"date":"2023-09-28T09:00:20","date_gmt":"2023-09-28T08:00:20","guid":{"rendered":"https:\/\/www.bullhorn.com\/uk\/?p=77504"},"modified":"2023-10-02T08:35:57","modified_gmt":"2023-10-02T07:35:57","slug":"want-to-start-2024-strong-add-these-5-essential-automations-in-q4","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/uk\/blog\/want-to-start-2024-strong-add-these-5-essential-automations-in-q4\/","title":{"rendered":"Want to start 2024 strong? Add these 5 essential automations in Q4"},"content":{"rendered":"

The final quarter is upon us, with the holidays and the year 2024 quickly creeping up. Are your marketing automation strategies prepared to ensure a steady influx of candidates and client inquiries?<\/span><\/p>\n

The best way to create momentum for the next year is by finishing the current one strong. Implementing these essential automations in Q4 will position your recruitment agency to hit the ground running with qualified candidates and job orders (without over-relying on job board spending):<\/span><\/p>\n

1. Check-in with passive candidates<\/strong><\/h3>\n

Ever wondered what’s going on in the minds of passive candidates? Now’s the time to find out. Initiate a sequence of emails or text messages asking about their current situation. But remember, the goal is not to pitch a job.\u00a0<\/span><\/p>\n

Instead, gauge their current situation and then find out their job search prospects for the next period of time. If they\u2019re actively looking, ensure their contact information is current and follow up. If they\u2019re passively looking, keep them engaged until they are ready to hear about new opportunities.<\/span><\/p>\n

2. Intensify your re-engagement efforts<\/strong><\/h3>\n

Re-engagement with candidates shouldn’t be limited to those who have been lingering in your Applicant Tracking System (ATS)<\/a> for an extensive period of time. It should be a key element at every stage of the candidate journey. Launch these re-engagement automations to support your recruiters\u2019 efforts and uncover which candidates are truly available.<\/span><\/p>\n

3. Check in with candidates placed in 2023<\/strong><\/h3>\n

Implement an email sequence urging the candidates placed in 2023 to update their contact information. This can be strategically timed in anticipation of tax season. Staying connected in this manner might allow you to redeploy some of your star candidates.<\/span><\/p>\n

4. Revamp your referral strategy<\/strong><\/h3>\n

Now, let’s talk about referrals \u2013 a candidate goldmine that\u2019s often ignored. It’s time to rethink your referral strategy and get more intentional.\u00a0<\/span><\/p>\n

Timing is crucial when asking for referrals. Focus on paydays or when people have provided great ratings, or those currently on assignment, as these times could potentially yield high-quality new candidates.<\/span><\/p>\n

5. Check in with inactive or dormant clients<\/strong><\/h3>\n

With 2024 knocking at the door, it’s wise to initiate an automated email series that checks in with your inactive or dormant clients. Request their feedback on the significant challenges they anticipate facing in the coming year. Offer them an empathetic ear and schedule a meeting to propose solutions tailored to their evolving needs.<\/span><\/p>\n

Embrace this season of change and opportunity.\u00a0<\/b><\/h4>\n

Kickstart these automations before the year ends to maximise efficiency, keep candidates engaged, and reactivate dormant clients. Remember, it’s not about surviving; it’s about thriving even in uncertain times.<\/span><\/p>\n

Need help implementing these ideas?<\/b><\/h4>\n

Our <\/span>automation experts<\/span><\/a> can help you end 2023 on a high note – and set yourself up for even better results in 2024. If you\u2019d like specific recommendations for your recruitment agency, or if you need help with marketing automation strategy or execution, <\/span>get in touch<\/span><\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The final quarter is upon us, with the holidays and the year 2024 quickly creeping up. Are your marketing automation strategies prepared to ensure a steady influx of candidates and client inquiries? The best way to create momentum for the next year is by finishing the current one strong. Implementing these essential automations in Q4 […]<\/p>\n","protected":false},"author":527,"featured_media":74786,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[585],"tags":[],"class_list":["post-77504","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-tricks-and-how-tos"],"acf":[],"yoast_head":"\nAdd these 5 essential automations in Q4 - Bullhorn UK<\/title>\n<meta name=\"description\" content=\"Implementing these essential automations in Q4 will position your agency to hit the ground running with qualified candidates and job orders.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bullhorn.com\/uk\/blog\/want-to-start-2024-strong-add-these-5-essential-automations-in-q4\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Add these 5 essential automations in Q4 - Bullhorn UK\" \/>\n<meta property=\"og:description\" content=\"Implementing these essential automations in Q4 will position your agency to hit the ground running with qualified candidates and job orders.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.bullhorn.com\/uk\/blog\/want-to-start-2024-strong-add-these-5-essential-automations-in-q4\/\" \/>\n<meta property=\"og:site_name\" content=\"Bullhorn UK\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Bullhorn\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-28T08:00:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-10-02T07:35:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2020\/06\/Emilys-Copy-of-Blog-Overlay-34.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1360\" \/>\n\t<meta property=\"og:image:height\" content=\"710\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jeff Staats\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jeff Staats\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.bullhorn.com\/uk\/blog\/want-to-start-2024-strong-add-these-5-essential-automations-in-q4\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.bullhorn.com\/uk\/blog\/want-to-start-2024-strong-add-these-5-essential-automations-in-q4\/\"},\"author\":{\"name\":\"Jeff Staats\",\"@id\":\"https:\/\/www.bullhorn.com\/uk\/#\/schema\/person\/a74b411490f5a385709007861349c353\"},\"headline\":\"Want to start 2024 strong? 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