{"id":78193,"date":"2023-12-01T09:00:47","date_gmt":"2023-12-01T09:00:47","guid":{"rendered":"https:\/\/www.bullhorn.com\/uk\/?p=78193"},"modified":"2023-11-30T21:51:17","modified_gmt":"2023-11-30T21:51:17","slug":"how-to-initiate-omnichannel-outreach-and-engage-top-talent","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/uk\/blog\/how-to-initiate-omnichannel-outreach-and-engage-top-talent\/","title":{"rendered":"How to initiate omnichannel outreach and engage top talent"},"content":{"rendered":"

When it comes to top-tier candidates, you\u2019re not the only recruiter trying to get their attention. A single phone conversation may not be enough to cut through the noise. To bring top talent on board, you\u2019ll need to put in the work and build an engaging relationship with them.<\/span><\/p>\n

When you have multiple communication channels available, why should you limit yourself to one? Follow-up phone calls with emails. Send text message reminders for interview appointments. Start discussions on social media.\u00a0<\/span><\/p>\n

Following an omnichannel outreach strategy helps you attract the best candidates, connect with them, and increase the chances of successfully recruiting them.\u00a0<\/b><\/p>\n

What is omnichannel recruiting?<\/h2>\n

Simply put, omnichannel recruitment refers to using multiple communication channels to connect with candidates through various stages of a recruitment funnel. Recruiters may communicate through phone calls, text messages, social media, career portals, physical events, etc.\u00a0<\/span><\/p>\n

Here\u2019s an example. Let\u2019s say a recruiter had a telephone conversation with a candidate. They can then follow up with a text message and schedule an interview over e-mail later.<\/span><\/p>\n

Omnichannel and multichannel recruitment may sound the same, but there\u2019s one big difference. <\/span>Omnichannel recruitment goes a step ahead of multichannel recruitment by relying on a <\/b>single source of truth<\/b><\/a> to create a unified conversational thread of communication through different channels.<\/b> This allows recruiters to see the candidate\u2019s entire journey at a glance, thereby improving the quality of each interaction.\u00a0<\/span><\/p>\n

Why a single outreach channel is inefficient<\/h2>\n

Each communication channel available to recruiters has its pros and cons. A telephone call humanises your brand and creates a connection with candidates, but the candidate may not always pick up your call.\u00a0<\/span><\/p>\n

Similarly, emails are a great way to communicate details, but there may be quite a lag between responses. Bullhorn\u2019s recent <\/span>GRID Talent Trends Report<\/span><\/a> found that <\/span>candidates are 73% more likely to keep working with an agency if they found their recruiter to be attentive and responsive<\/b> \u2014 which may not always be the case when relying on a single communication channel. Using an omnichannel approach lets recruiters leverage the benefits of each communication channel without being affected by its limitations.\u00a0<\/span><\/p>\n

Using a single communication channel for recruitment may also make it harder to establish initial contact. Preferred communication channels vary by age. While senior executives may prefer emails, millennial and Gen Z candidates are more comfortable conversing over text messages. An omnichannel approach lets you communicate with candidates through the channel they are most comfortable with.<\/span><\/p>\n

Benefits of an omnichannel approach<\/h2>\n

Every recruiter knows that they must guide candidates along multiple touchpoints before they can get them to sign a contract. Using an omnichannel approach makes the recruiting process smoother. Some of the key benefits of following such a strategy include:\u00a0<\/span><\/p>\n