{"id":9855,"date":"2016-01-19T17:42:10","date_gmt":"2016-01-19T22:42:10","guid":{"rendered":"https:\/\/www.bullhorn.com\/uk\/?p=9855"},"modified":"2019-03-01T21:27:47","modified_gmt":"2019-03-01T21:27:47","slug":"crm-outlook-integration","status":"publish","type":"post","link":"https:\/\/www.bullhorn.com\/uk\/blog\/crm-outlook-integration\/","title":{"rendered":"Building Stronger Relationships with CRM Outlook Integration"},"content":{"rendered":"<p><span style=\"font-weight: 400\">The most valuable asset to any sales, marketing, or advertising organisation is its customers, making customer relationship management crucial for company success.<\/span><\/p>\n<p><span style=\"font-weight: 400\">A customer relationship management (CRM) system is a comprehensive tool for agencies looking to build strong relationships with both current and prospective clients. It begins its work the minute a customer inquires by gathering and organising extensive customer contact information. From email addresses and phone numbers to social media accounts and in-person channels, CRMs provide companies with the most critical information for nurturing and enhancing customer relationships.<\/span><\/p>\n<p><span style=\"font-weight: 400\">As a company owner or sales manager, you may already use a CRM tool to manage your customer relationships. But can you rely on a single integrated system to manage and correspond with your customers?<\/span><\/p>\n<p><span style=\"font-weight: 400\">Communication is critical to driving sales leads. Today, the vast majority of customer conversations happen through email. According to eMarketer, almost <\/span><a href=\"http:\/\/www.pardot.com\/blog\/the-2015-email-marketing-landscape\/\" target=\"_blank\"><span style=\"font-weight: 400\">70 per cent<\/span><\/a><span style=\"font-weight: 400\"> of U.S. Internet users report that email is their preferred method of communicating with businesses. <\/span><a href=\"http:\/\/www.pardot.com\/blog\/the-2015-email-marketing-landscape\/\" target=\"_blank\"><span style=\"font-weight: 400\">20 per cent<\/span><\/a> <span style=\"font-weight: 400\">of marketers also say that their primary revenue source is \u201cdirectly linked\u201d to their email exchanges. <\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\"><br \/>\n<\/span><span style=\"font-weight: 400\">There is no sense in shifting between your email platform and your CRM system when integrated <\/span><a href=\"https:\/\/www.bullhorn.com\/uk\/crm\/\" target=\"_blank\"><span style=\"font-weight: 400\">CRM software<\/span><\/a><span style=\"font-weight: 400\"> can manage everything for you. Direct CRM Outlook integration is an easy-to-use, surefire feature that can track and manage your email correspondence all in one place, allowing for seamless communication at every point of your sales funnel.<\/span><\/p>\n<p><span style=\"font-size: 12pt\"><b>Automated Email Campaigns<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400\">For many company owners and managers, there is little time to send personalised messages to each and every client. You may even feel that maintaining close relationships with your customer base is not possible based on your current schedule. Why not let your CRM manage that communication for you?<\/span><\/p>\n<p><span style=\"font-weight: 400\">Email automation is one of the most effective features of CRM Outlook integration, enabling companies to send automated, custom messages to prospects and existing customers at designated times. This means that you can maintain effective communication and strong top-of-mind awareness without spending hours drafting emails. By leveraging CRM data, your emails can be tailored to customer demographics, job titles, buying history, and other relevant lead activity.<\/span><\/p>\n<p><span style=\"font-size: 12pt\"><b>Passive Email Tracking<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400\">Passive email tracking means that all inbound and outbound email activity is automatically captured and recorded by your CRM system. By tracking your Outlook calendars, email conversations, email marketing campaigns, and customer activity, and analysing each of these in <\/span><i><span style=\"font-weight: 400\">real-time<\/span><\/i><span style=\"font-weight: 400\">, your CRM can provide actionable insights regarding all of your contacts.<\/span><\/p>\n<p><span style=\"font-weight: 400\">Not only does this CRM feature track email correspondence across your entire organisation, but it also helps you gain a deeper understanding of cross-department interactions. This will help you determine who has the highest quality customer relationships and who best engages with specific contacts. This information is extremely valuable as you evaluate your current lead management process and will aid in fostering stronger customer relationships over time.<\/span><\/p>\n<p><span style=\"font-size: 12pt\"><b>Custom Email Notifications<\/b><\/span><\/p>\n<p><span style=\"font-weight: 400\">With CRM Outlook integration, you receive automated email notifications every time there is a prospect or lead update. Whether it\u2019s a new opportunity, a change in lead activity, or an update in contact information, your integrated CRM system will send you an alert.<\/span><\/p>\n<p><span style=\"font-weight: 400\">This feature will keep you updated in real-time and give you the opportunity to react immediately if needed. <\/span><a href=\"http:\/\/www.hubspot.com\/marketing-statistics\" target=\"_blank\"><span style=\"font-weight: 400\">Hubspot<\/span><\/a><span style=\"font-weight: 400\"> recently revealed that companies using email to nurture leads generate\u00a050 per cent more qualified leads at a 33 per cent lower cost than companies relying on other contact methods.<\/span><\/p>\n<p><span style=\"font-weight: 400\">With Outlook integration, you can customise the types of email notifications you would like to receive from your CRM system and the information those notifications will provide. CRM email notifications significantly improve cross-company communication by keeping the entire team updated on lead activity and customer contact.<\/span><\/p>\n<p><span style=\"font-weight: 400\">The chief duty of your CRM system is to help your organisation win new business and to expand existing relationships with minimal effort. Enhance client communication, improve sales growth, and let your CRM do its job with CRM Outlook integration.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>The most valuable asset to any sales, marketing, or advertising organisation is its customers, making customer relationship management crucial for company success. A customer relationship management (CRM) system is a comprehensive tool for agencies looking to build strong relationships with both current and prospective clients. It begins its work the minute a customer inquires by [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":9858,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"footnotes":""},"categories":[584,585],"tags":[105,120,276,279],"class_list":["post-9855","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-industry-trends-and-insights","category-tips-tricks-and-how-tos","tag-bullhorn-crm","tag-crm","tag-email","tag-outlook-integration"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CRM Outlook Integration | Bullhorn UK<\/title>\n<meta name=\"description\" content=\"CRM Outlook integration manages email correspondence so that you can focus on your customers. 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He holds a bachelor's degree in English from Boston College.","url":"https:\/\/www.bullhorn.com\/uk\/blog\/author\/jlasonde\/"}]}},"grav_blocks":null,"card_markup":"<a class=\"card-resource\" href=\"https:\/\/www.bullhorn.com\/uk\/blog\/crm-outlook-integration\/\">\n\t\t\t<div aria-hidden=\"true\" class=\"card-resource__image-container\">\n\t\t\t<img class=\"card-resource__image\" alt=\"crm exchange integration\" title=\"\" src=\"https:\/\/www.bullhorn.com\/uk\/wp-content\/uploads\/sites\/2\/2016\/01\/Lookout-picture-altered.jpg\" \/>\t\t<\/div>\n\t\t\t<div class=\"card-resource__content\">\n\t\t\t\t\t<span class=\"card-resource__category\">Industry Trends &amp; Insights<\/span>\n\t\t\t\t\t<h5 class=\"card-resource__title\">Building Stronger Relationships with CRM Outlook Integration<\/h5>\n\t\t\t<\/div>\n<\/a>\n","_links":{"self":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/posts\/9855","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/comments?post=9855"}],"version-history":[{"count":0,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/posts\/9855\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/media\/9858"}],"wp:attachment":[{"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/media?parent=9855"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/categories?post=9855"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.bullhorn.com\/uk\/wp-json\/wp\/v2\/tags?post=9855"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}