Crucial Group is a professional information technology and services company providing cybersecurity & GDPR consulting, cybersecurity training at our state-of-the-art academy and global recruitment in the advanced technology markets.
The Challenge
As a startup, it was important to have a system that allowed for the easy navigation and access of consultant metrics to be able to measure growth and to support or guide consultants in their day to day activities. Crucial works across multiple sectors and needed a strong CRM system to support the infiltration of multiple markets whilst looking for niche candidates, and to enable collaborative working between consultants whose sectors merge, avoiding crossover when contacting candidates. Lack of ‘human touch’ when it comes to customer service, training, and support made it difficult to not only get consultants using the CRM up and running but also to ramp up new hires on the system quickly.