Founded in 2003 by Managing Director Stephen Smith, Sirius has grown from a spare bedroom in Sydney to a national recruitment agency with over 35 employees. Today, Sirius operates across Sydney, Melbourne, and Brisbane, delivering recruitment services through its specialist brands: Sirius Technology (IT), Sirius People (Professional services), Industrious People (Blue collar), and Culminate Solutions (Workforce consulting). Since its inception, Sirius has built long-term client relationships and placed candidates across permanent, temporary, and contract roles. The business blends personalised service with innovative technology and automation as they strive for continuous growth, collaboration, and improvement.

At the heart of Sirius is a clear purpose: to transform how businesses and individuals achieve success through exceptional talent. Further guided by a strong values-led culture and their vision of ‘Supporting People Success’ the business embraces solutions like Bullhorn to create long-term partnerships and future-proof their business.

The challenge

As Sirius expanded nationally and added new specialist brands, they faced a key challenge. The business needed to scale while maintaining their brand’s people-first approach. “At Sirius, we’re constantly looking at how to evolve and scale in a way that keeps people at the centre of everything we do”, said Danielle Johnson, National Director at Sirius. Their existing systems couldn’t deliver the consistency, automation, or visibility needed across teams, and had repeated manual processes.

Furthermore, their previous marketing automation platform, Ortto, wasn’t integrated with their CRM which created significant roadblocks. Campaigns were difficult to track, reporting was inconsistent, and the wider team lacked visibility into marketing’s impact. Johanna Volos, Marketing Lead at Sirius explained, “This disconnect meant marketing data and candidate touchpoints were siloed from our sales teams.” For a growing recruitment agency, that kind of fragmentation was unsustainable.

I’d seen what Bullhorn could do years ago, and I knew it had only gotten better. We weren’t just looking for a database. We needed a platform that could scale with us, support automation, and keep our people focused on what matters: clients and candidates.
Danielle Johnson National Director, Sirius

The solution

With first-hand experience of Bullhorn from a previous role, Johnson knew the platform could help Sirius streamline processes, enhance reporting and drive consultant productivity. After evaluating a range of recruitment technology, Bullhorn stood out. Smith said, “We operate a diverse business that spans award-driven casual staffing, scheduling and rostering requirements, as well as contracting and permanent recruitment. For us, Bullhorn was the best solution to meet the needs across all areas of the business. What also stood out is Bullhorn’s forward-thinking approach—something I’ve always valued in my technology partners.”

“Implementing Bullhorn Automation became a turning point. It forced us to audit and rebuild our entire sales and candidate engagement process”, explained Volos. This process uncovered gaps in workflows, inconsistent consultant follow ups, training opportunities and manual tasks that limited their performance. Sirius’s thorough technology implementation and adoption has meant consultants are now guided by automated tasks that keep them accountable and free up their time for higher-value work.

The results

Since adopting Bullhorn Automation, Sirius has streamlined key processes including onboarding, follow-ups, job alerts, compliance reminders, and post-placement surveys. “Contact Scoring via automation has been a game changer”, said Volos. It’s given consultants clear visibility into which leads are engaging (and with what content), so they can prioritise warm contacts, personalise outreach, and build credibility earlier in the recruitment process. Sirius is best in class in database utilisation, actively using 87.5% of their existing database. Volos stated, “Bullhorn Automation helps us operate more strategically, efficiently, and collaboratively. It’s no longer just a marketing tool, it’s a business-critical platform shaping the way we deliver recruitment every day.”

Industrious People, Sirius’ blue-collar division, uses Bullhorn’s chatbot to automate first-stage screening. Bullhorn’s screener automatically filters out unsuitable candidates, only surfacing qualified applicants for review and follow-up. This has enabled their team to progress job-ready candidates within 2 hours and 33 minutes, a 99.3% reduction in screening time meaning consultants have more time to focus on engaging with top candidates. Furthermore by combining AI with automation to tap into their existing CRM of over 69,000 candidates Sirius has been able to rediscover and redeploy existing talent. 80% of placed candidates were already in their database and on average those placements only took 5 days.

With Bullhorn Analytics, Sirius has real-time visibility across all key metrics for their business. “Bullhorn Analytics has brought our operational, sales, and marketing strategies together under a single source of truth. It’s improved accountability, decision-making, and focus, turning data into a key driver of growth across the business”, said Johnson. Using Analytics, Sirius has achieved a 67% year-on-year increase in their temp/contract redeployment rate. On top of this, leaders have access to live dashboards that track activities, pipeline health, conversion rates, and job coverage, enabling targeted coaching and better forecasting.

Sirius has partnered with a range of Bullhorn’s pre-integrated Marketplace Partners to further enhance their recruitment tech stack. In particular, “the integration with our payroll system (Astute Payroll) has also been a major win, particularly for our temp and contract divisions. Having seamless connectivity between placement data and payroll has eliminated double-handling, reduced errors, and improved margin visibility, delivering both efficiency and financial accuracy”, Johnson explained. For their consultants the integrations with WorkPro for compliance and onboarding and VXT’s VoIP phone system have made the biggest difference.

Overall, Bullhorn has empowered Sirius to work smarter and focus more on building relationships instead of managing manual admin tasks. In this year alone, the business has saved over 13,000 hours using Automation, that’s the equivalent of 6.5 years of full time work for one person. Sirius’s experience with the Bullhorn team has been consistently positive and supportive too. “Our Account Manager, Joshua McCole is not only reliable and professional but incredibly sociable, making each conversation enjoyable and productive. Volos continued, “Their commitment to innovation and staying ahead of the curve is evident.”

Bullhorn not only supports our recruitment function it also provides first-class reporting tools for our leadership team. Our ongoing goal is to reduce administrative burden for our recruiters and sales staff, allowing them to focus on what they do best. Bullhorn helps us do that.
Stephen Smith Founder/Managing Director, Sirius

The Future

Looking to the future, Sirius will focus on further national growth and expanding its workforce solutions, with Bullhorn remaining central to their recruitment operations. “Bullhorn will continue to be central to our growth plans, powering automation across the contractor lifecycle, supporting data-led decision-making through analytics, and enabling scalable, consistent processes across all brands and locations. It’s the infrastructure we need to grow smarter, not just bigger”, Johnson said.

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