3 Ways Recruitment Automation Can Help Increase Recruitment Sales

recruitment automation

With a majority of a recruiters’ day spent on manual tasks, endless relationship-building activities, and the growing trend of relying on data to make your sale, how can you use recruitment automation to generate more speed and pipeline?

I spoke with Billy Davis at Herefish by Bullhorn, whose mission is to revolutionise the recruitment industry. Read on for Billy’s three tips on how recruitment automation can help drive sales (and productivity):

How can businesses use automation for data-based selling?

“I think providing a great experience will always have a positive place in sales. With the advancement of AI and machine learning, I can see a time in which data becomes the biggest decision-making factor in the sales process. We already see some of those shifts in the market today. Poor data quality undermines the effectiveness of AI and machine learning.

The biggest benefit of automation will be the increase in data quality. Identifying and fixing incomplete records, reducing manual data entry, and copying information already known from one area and transporting it to another are just a few mechanisms to achieve this.”

How can recruitment automation help land the sale?

“The most important advice here is to create a personal or employment brand so compelling that it can reach all those levels of connections. Recruitment automation can help in two critical capacities. It can act as your megaphone to the market and amplify your reach. It can ensure a fantastic experience for candidates/clients, so you have as many promoters as possible.”

How can automation help recruiters focus on what they need to do to attract, engage, convert and retain – rather than procrastinate?

“Automation is a tool to solve this problem, not a solution in and of itself. Understanding the difference between value and non-value activities and coming up with a strategy to change existing behaviour is the ultimate solution. Automation can accelerate that strategy when deployed correctly.

Examples include eliminating busywork, real-time reminders/alerts with process instructions, client/candidate journeys to eliminate lack of communication at any recruitment stage, placement check-ins and touchpoints, activity/behaviour-driven communication and follow up, and freeing up time for relationship building.”


I’m excited about how recruitment automation will positively impact a recruiter’s day: generating more time, better expectations from the three Cs (candidates, clients, colleague), a more positive experience, and help the industry get back on track after a disruptive 2020.

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