Recruitment Automation Stats: Bullhorn vs. Bullhorn
Have you ever competed against yourself?
Maybe you’re a cyclist and chasing that new PR or perhaps a baker trying to perfect your gluten-free brownie recipe. Whatever the case, competition, even with yourself, is a healthy way to stay motivated and continually up the bar. And at Bullhorn, we’re always striving to level-up and push our own boundaries.
Recently, we took a look at normal Bullhorn activity and compared it against Bullhorn activity with customers that purchased Herefish.
Our first reaction was, ‘Holy cow, that’s brilliant’ quickly followed by, ‘We have to tell the people…THE PEOPLE!’ So here we are, sharing a load of interesting data from behind the curtain.
Warning: if you’re not into interesting data, please close this tab (cmd + w).
Long story short
We looked at the past 46 weeks of anonymised customer data, and on average Bullhorn customers using Herefish outpaced those not using Herefish in job adds, submissions, and placements. What’s even more interesting is the difference between customers relating to COVID-19. Let’s take a deeper dive.
New Job Reqs
First, let’s look into the number of new jobs added; because you can’t have submissions and placements without new job orders.
In the past 46 weeks, Bullhorn customers using Herefish (BH+HF) have added 4.41% more new job orders than their non-Herefish counterparts.
Things become even more interesting when comparing numbers post-COVID. Since 3/23, BH+HF customers are up 7.61% and from the week of 18th May to 8th June, those customers are up an average 15.63%.
Why is this? Well, many of our customers leveraged Herefish in the early days of COVID-19; a time when we were all unsure of the ramifications of the virus.
We saw insane usage spikes in outbound messaging and surveys (274% ^). A bulk of those surveys were assessing talent for their exposure to COVID which was used to keep an engaged and healthy list of candidates at the ready. At the same time, our customers were proactively messaging their clients and deploying sales outreach automations to keep business as normal as possible.
This proactive sales engagement and capture of health data from candidates seems to have put BH+HF customers at an advantage given the speed and efficiency with which they could deploy such automation.
The 46-week overall rise is likely due to the business efficiencies recruitment automation affords. When you don’t have lapsed clients (because automation keeps in touch) and you consistently engage talent, then you’re less likely to lose opportunities that would otherwise slip through the cracks.
Submissions tell a similar story; Herefish customers using Bullhorn outpaced those not using Bullhorn by 14.98% overall.
Since COVID, BH+HF customers outperform the norm by 18.86%.
So why are BH+HF customers outpacing 15-19% compared to Bullhorn customers without Herefish?
One reason is recruitment automation allows companies to scale their processes without adding headcount. Companies lacking any automation were forced to pick up additional workload due to constriction in their workforces.
Automation enabled our customers to do more with less and made sure processes built around submissions didn’t skip a beat (despite unfortunate headcount losses).
Submissions are a huge part of the recruitment process and any disruption due to lack of headcount or process can throw a hitch in along the road indeed.
Lastly we take a look where the rubber meets the road; placements.
Bullhorn + Herefish customers have outperformed a normal (just Bullhorn) customer by 11.96% over the past 46 weeks in terms of placements. And since COVID, BH+HF customers see an 8.07% advantage using automation.
If we break down the difference in placements at a per Bullhorn user level, then those customers using Herefish have seen 133.39% more placements in the past 46 weeks and 126.67% since COVID; crazy.
There are a few moving parts before and after the placement process where routines can really ease friction. For interviews, keeping in regular contact before and after with candidates AND hiring managers really helps. This reduces no-shows to interviews and helps assess candidate quality and feedback in real-time. Overall, this leads to faster placement processes.
The same applies to post-hire. Regularly collecting feedback and staying in touch sets the groundwork for a successful assignment. This pays off with less post-hire falloff and a greater likelihood to redeploy those contract employees.
Recruitment automation has also helped our customers meet increased demand, especially since the onset of COVID. Some customers are bursting at the seams to fulfill job orders for high-need roles like nursing, cleaning, logistics and manufacturing. Herefish has helped scale these communications and processes across a business under a new load of demand.
So, can automation change your business? Yes.
It’s my belief that we’re seeing the next level-up for the recruitment industry. 20 years ago it was the advent of web-based ATSes, 10 years ago, VMS caused a shift and today automation is changing the way recruitment businesses think about day-to-day work, engagement, and experiences.