Introduction

Fuse Recruitment, established in 2010, was founded with a vision to deliver recruitment services that equally address the needs of both candidates and businesses. The Fuse team specialises in sourcing talent for roles across various sectors, including insurance, wealth management, manufacturing, infrastructure, and utilities throughout Australia.

The challenges

Mathew Westcott, Managing Director at Fuse Recruitment, explained that his team became early adopters of Bullhorn’s AI Assistant to boost efficiency and stay ahead of the curve. Before adopting AI Assistant, Fuse’s consultants spent too much time on manual tasks such as crafting job ads, updating CVs, and marketing candidates—activities that detracted from productivity in more impactful areas. “We wanted to try and find any advantage we could to save our consultants time and ultimately improve our speed to market,” said Westcott.

Additionally, inconsistent workflows and inefficient database usage led to incomplete candidate profiles. This made it clear that a more streamlined and standardised approach was needed.

The solution: Bullhorn AI Assistant

Fuse has been a loyal Bullhorn customer for 14 years and has experienced remarkable success with Bullhorn Automation. “Bullhorn Automation has brought about a substantial, positive transformation in our business,” said Westcott. The team realised that combining automation with AI offered an even more comprehensive approach to enhancing efficiency and improving data health.

Eager to take their strategy to the next level, Fuse became one of the first customers to adopt Bullhorn’s AI Assistant. “Since we’ve customised the prompts the way we want, I’d say we’ve achieved 100% adoption across the team,” shared Matthew Westcott, Managing Director at Fuse Recruitment. “My open rates have gone up significantly, which is exactly what I hoped for. It’s a clear sign that the technology is being used effectively.”

We now have a resource that can write profiles and handle tasks efficiently. A consultant can ask it to review 15 candidates, call them, determine their suitability, and update CVs with minimal effort or interaction. Plus, it ensures consistency in the quality of what we’re delivering.
Mathew Westcott Managing Director at Fuse Recruitment

The results

Increased productivity: According to Westcott, Fuse’s implementation of AI Assistant has streamlined workflows and made his team more productive. “The advantage of AI Assistant is that it helps eliminate procrastination. We’re using it to write job ads, create profiles, and improve process consistency. It prevents consultants from hesitating or delaying tasks by initiating and completing them on their behalf,” said Westcott.

AI Assistant also enables Fuse to market candidates directly to customers. “This process is now fully automated through AI, so it goes straight to marketing without consultants needing to get involved. It has eliminated an entire layer of administrative work for them,” said Westcott.

This has taken pressure off of Fuse’s consultants, allowing them to focus on more impactful work. “I believe we’ve freed up about eight to 10 hours a week for our consultants,” he added.

Enhanced data health: While still in early stages, the Fuse team has started to see the impact of AI Assistant on their data health.

“We’ve been using the AI to read and skill candidates. If candidates in the database aren’t already skilled, the AI analyses their profiles and assigns skills to the best of its ability,” said Westcott. “This has brought significant improvements in data health and increased efficiency.”

The team is also using prompts to help accurately pull in the right candidates for jobs. He explained, “Bullhorn already has a prompt that identifies the last company a candidate worked at. We then added a prompt to capture their last job title as well.”

“This allows users to quickly search by the last company and job title, streamlining the search process,” said Westcott. By leveraging AI-driven prompts and additional candidate data, the team is not only improving data accuracy but also matching the right candidates with the right opportunities faster and more efficiently. According to Westcott, “These small improvements make a big difference.”

My goal is to increase efficiency and speed to market while making workflows easier. If Bullhorn’s AI Assistant has given back eight to 10 hours a week across 40 or 50 consultants, that’s a significant amount of time.
Mathew Westcott Managing Director at Fuse Recruitment

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