Fuse Recruitment is an Australian recruitment agency focused on providing both permanent and temporary services to the Manufacturing, Infrastructure, Utilities and Insurance & Wealth Management sectors. It was established in 2010 through the collective vision of its co-founders Mathew Westcott, Tyson McNeilly, and Matthew Christensen, to deliver recruitment services that genuinely meet candidate aspirations while satisfying the demanding requirements of business clients. With a solid vision and strong company values including; We are Fearless, We Lead the Way, We Challenge, Always, We are Connected, We Deliver and We Believe in People, guiding their teams, Fuse have been able to set up multiple offices across Australia to better service its ever-growing client and candidate base.

The Challenge

Fuse had a clear vision of the journey their candidates should have when engaging with their brand but their existing systems held them back on implementing that plan.

For any recruitment agency, it’s a challenge to keep their applicant tracking system (ATS) up to date while being able to maintain important relationships with clients and candidates. There are not enough hours in the day to maintain both to a high standard. That’s the challenge Fuse and its team of 30 plus consultants across multiple offices faced. The business has over 315000 candidates in its database dating back to 2010. They needed to be updated but to have its team do it manually would have been a mammoth task.

Before Bullhorn Automation, Fuse used another recruitment automation tool which Nicole said, “ticked off all the basic issues we had but it didn’t allow us to innovate much further than that”. Fuse had a clear vision of the journey their candidates should have when engaging with their brand but their existing systems held them back from implementing that plan. Nicole searched for an automation tool that “left no room for human error” and could provide the consistency and visibility it needed over when and where its clients and candidates were engaging with the brand. This included on its website, pre-placement, post-placement, and other general communications campaigns. This is when Nicole was introduced to Bullhorn Automation.

The Solution

Bullhorn Automation and Bullhorn ATS provided Fuse the automation they needed to communicate efficiently with candidates. Fuse can now track current candidates better while re-engaging with past candidates, as well.

Bullhorn Automation allows Fuse to automate and remove previously time-consuming manual tasks from their consultants to-do lists, giving them time back to concentrate on more meaningful tasks. Nicole states, “candidates are now able to update their information easily via surveys with Bullhorn Automation automatically feeding that back into Bullhorn”. This simple automation has saved many hours of data entry and enables their team to re-engage with older candidates that came into the database many years ago.

They now have full control over the candidate and client journey. They are able to control when and where key engagements with Fuse will occur. From the first point of contact on the website to post-placement surveys, it’s all tracked with the information appearing back in Bullhorn, ready for their team to take the appropriate actions. For Nicole on the marketing front, “it’s been a life-changer”. Previously, Fuse used MailChimp to interact with clients and candidates but due to its limited integration with Bullhorn, she found keeping the information up to date and segmenting the different targets to be a very cumbersome process. Now with Bullhorn Automation, the whole process is automated and segmenting based on criteria like industry category is seamless.  “The ability to create different target lists based on fields in Bullhorn really helped us overcome a lot of challenges”, said Nicole.

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Through implementing automation, we have been able to connect with so many more clients and candidates than ever before. This has ultimately given our recruiters more time on their hands to do what they do best, which is recruit.
Nicole Hart Fuse Recruitment

The Future

Since implementing Bullhorn Automation, the Fuse team have seen a large amount of time saved – an average of 822 hours per week – enabling them to focus on building and maintaining client and candidate relationships.

Fuse now have had better communication with their candidates. Through automated surveys sent to candidates, they are able to capture essential information such as skills and job categories that are searchable by their consultants for better matching results. Every interaction and response is noted directly into Bullhorn giving their consultants the information they need to reach out and connect at the right times with the right candidate.

Nicole says, “Being able to automate as much as we have, our consultants have more time on their hands. It also means each candidate gets the same experience”. With the automations in place, there is less room for human error. “The regular engagements via automation puts our brand front of mind for both our candidates and clients”, Nicole notes. Furthermore, to ensure there is no room for compliance errors, notifications such as the Casual Conversion Notice via Bullhorn Automation have been automated, meeting their legal obligations with ease.

Nicole is continuing to work closely with Bullhorn’s local team to iron out any issues that arise with Bullhorn Automation. Looking to the future, Nicole is excited to “keep pushing the boundaries on how we can use Bullhorn Automation to improve our offerings for clients and candidates”. She is now looking to use Bullhorn Automation to ‘clean up’ their database, being almost ten years old, it would usually be a huge manual task, but with the Bullhorn Automation surveys, they can make it happen. When Fuse first implemented Bullhorn Automation, it was all about improving their contractors’ experience, then they included permanent placements and finally, they’ve moved to clients and candidates. Nicole says, “As your confidence with Bullhorn Automation grows, the opportunity it offers your business improves. You are only limited by your ideas”.

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