Increases Candidate Engagement and Overall Visibility with Bullhorn Automation

Prestige Staffing Pty Ltd was established in 1999 with the objective to provide professional staffing solutions to businesses and organisations of any size by way of staffing recruitment, temporary labour-hire and human resource support.

Grant Beggs, Managing Director of Prestige Staffing is known for his passion for technology. The team at Bullhorn caught up with Grant to discuss the challenges his business was experiencing prior to using automation and the positive impacts it has now had on Prestige Staffing.

The Challenge

One of the major challenges for Prestige Staffing was data quality in their database. Grant Beggs explained that one of their key issues was that they were missing people in their searches. He felt they were missing people that they thought were inactive, but in fact may have been active candidates in the market. “Poor data, resulted in poor searchability”, Grant explained, “we couldn’t find the right candidates at the right time”. Knowing candidates statuses and keeping the data up to date were the key issues for Prestige Staffing.

The Solution

Grant has always been a fan of technology, especially of automation and Bullhorn products. “For me, the initial reason for switching automation platforms from Sense to Bullhorn Automation was the improvements that Bullhorn Automation could offer on what Sense was doing”. Bullhorn Automation also offered the added function of data hygiene which Grant also saw as a major benefit. When assessing the solution Grant realised there were other areas that Bullhorn Automation would help their business with that weren’t necessarily a problem, but would add great enhancements to the business.

One of the instant results seen by Prestige Staffing was the increase in engagement with their outbound marketing. When sharing emails, surveys or just general communications, “We have been experiencing ridiculous click through rates” explained Grant, “With our previous system we would average an open rate of 20-30 percent, with click through rates at 10 percent. With Bullhorn Automation, we are averaging 58 percent open rates and 20 percent click through rate” which is well above marketing industry standards.

Automation: An Automation that provides candidates with the required information for their first day of work. It automatically updates Bullhorn status fields and gains survey results at key milestones from candidates and clients. Impact: Provides consistent communication to candidates and keeps Bullhorn data live and accurate while we gain instant feedback from candidates.
Grant-Beggs
Grant Beggs Prestige Staffing

The Results

One of the instant results seen by Prestige Staffing was the increase in engagement with their outbound marketing. When sharing emails, surveys or just general communications, “We have been experiencing ridiculous click through rates” explained Grant, “With our previous system we would average an open rate of 20-30 percent, with click through rates at 10 percent. With Bullhorn Automation, we are averaging 58 percent open rates and 20 percent click through rate” which is well above marketing industry standards.

Another area in which Prestige Staffing has seen excellent results is the visibility they now have over who is searching for jobs, who’s going on their website and what these candidates are doing on their site. An example of this was detailed by Grant, “On the same day we had a very unique role come up, a very unique candidate who we thought had left the region 3 years ago (thereby wouldn’t have considered them for this role) clicked on one of our Bullhorn Automation automations. We could see he had been looking at our job board so I called him up to see if he was interested in the role”. Grant explained that “within half an hour the placement was done. If it wasn’t for the visibility provided by Bullhorn Automation, I would never have known he was back in town, you can’t make those stories up!”. Unlike many companies currently, Prestige Staffing is operating in a candidate short market. So for Grant, being able to uncover more candidates with Bullhorn Automation, than in the past, is a major win. Grant felt that the more they use Bullhorn Automation to help them be really specific in searching and targeting “it’ll really shorten our lead time to find suitable candidates and should really improve candidate acquisition and placement times”.

Demo Bullhorn

At the time of discussion Prestige Staffing were only four weeks into their journey with Bullhorn Automation. “In terms of automations since we started, we have already completed 32,500 automations. Based on the metrics this has saved us 1000 hours worth of time”, Grant explained. “32,500 automations means 32,500 bit of data cleansed. Meaning we have a much cleaner database and we have much more confidence looking at a file knowing that all the details are all up to date as Bullhorn Automation has cleaned it up”.

The Future

When looking at the future, Grant admits that Prestige Staffing are only just at the beginning of their Bullhorn Automation journey. “We still have automation to create to help update email fields and mobile numbers. Something we may never have bothered to do previously, however this can now be done very quickly with automations in Bullhorn Automation”. Grant is excited for this as he feels they will be able to “get in contact with people much quicker and efficiently by using channels people want to be contacted by. Whether it be email or SMS or phone, and that’s a few of the really good benefits of Bullhorn Automation”.

For Prestige Staffing, they plan to continue to improve data hygiene and use more automations to decrease their admin work. “It’s going to save a lot of time and make us really efficient so we can do important work, not unproductive busywork”.

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