Tribe is a privately owned New Zealand based recruitment agency, founded in 2014. Tribe recruit roles nationally across New Zealand and have a total of 35 staff in nine specialist teams covering Temp, Contract, Permanent Recruitment and Executive Search. Tribe is another word for ‘the place where you belong’. At Tribe they feel that culture-fit is just as important as skill-set. And it’s when these two things come together that organisations and individuals thrive. “We know if we consistently help people find their tribe – we will be the most sought-after talent agency – by both candidates and employers. And that’s why Tribe is called Tribe.”

Technology plays a large part of each and every recruitment process at Tribe so the team at Bullhorn caught up with Chelsi Clifton, Head of Knowledge & Research at Tribe to discuss how they are innovating through technology, especially automation.

The Challenge

At Tribe they experienced huge growth over a short space of time and a rapid increase in headcount. This resulted in inconsistency around process and expected service levels not always being met. “Our process was very admin heavy and time consuming, e.g. all application acknowledgement emails were required to be sent manually and were not customised to the roles applied for. Similarly, decline emails required a manual three step process (review, email and status change). Both instances, exposing us to human error. Candidates could also be left on a status and forgotten about when the role was placed or closed”, explained Chelsi.

For Tribe, all applications made online required a manual move from Web Response to Application not allowing for one list visibility. They were also using a number of different tools for EDM’s, NPS etc, of which none integrated with Bullhorn.

In all cases they were exposed to human error and each action required was time consuming for consultants. “We have a goal of creating daylight between us and our competitors and providing automation and communication relief around admin heavy tasks has resulted in a better, more informed and personalised candidate experience and allows consultants the time to do what they’re good at”.

The Solution

In order to combat their major challenges, Tribe invested in Bullhorn Automation to automate their time consuming processes and give more time back to their consultants. “There is no doubt Bullhorn Automation has increased our overall efficiency and has also positively impacted our candidate and client experience” Chelsi detailed. “We have been using Bullhorn Automation for the last 12 months and we have completed almost 840,000 automated actions – which is just mind boggling!”

Another key reason for investing in Bullhorn Automation was the fact it integrated with Bullhorn. Bullhorn Automation can automatically update and clean out data or pull it back into the related fields within Bullhorn. Chelsi said that Bullhorn Automation was “intuitive and easy to use” and that its “email builder templates”, “internal notifications” and its “survey functionality, customised to specific candidates” were all functions that drew them to purchase and love the system. Chelsi felt that the product was backed with a “knowledgeable and responsive support team” and has allowed Tribe to quickly streamline workflows. “We know that by using Bullhorn Automation we can deliver great candidate and client experiences and Bullhorn Automation delivers measurable results for us”, Chelsi concluded.

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Quite simply, it is hard to imagine life without Bullhorn Automation! There is no doubt Bullhorn Automation has increased our overall efficiency and has also positively impacted our candidate and client experience.
Chelsi Clifton recruitment automation software expertTribe-Logo
Tribe-Logo
Chelsi Clifton Head of Knowledge & Research, Tribe

The Results

With the implementation of Bullhorn Automation, Tribe’s workflows are “more streamlined and user friendly”. “There has been a visible increase in candidate engagement. We have achieved consistency across all consultants in terms of their workflow and the ‘safety net’ in automated communications has resulted in a more positive candidate experience – giving time back to consultants” said Chelsi.

“We have gained more information upfront from candidate’s at application stage (via surveys), which makes for a more streamlined and informed initial screening phase” said Chelsi, this coupled with “automated candidate check-ins via surveys, allowing candidates to fill their own data back into our database, keeping our records dynamic and up to date” has seen amazing results for the team. “Quite simply, it is hard to imagine life without Bullhorn Automation! There is no doubt Bullhorn Automation has increased our overall efficiency and has also positively impacted our candidate and client experience” said Chelsi. All of the Tribe team has had exposure to Bullhorn Automation’s functionality and impact delivered across the business.

The Future

At Tribe, “The more time we spend within Bullhorn Automation, the more knowledge we have around what we can do and how we automate our ‘busywork’, allowing us to focus on the areas where human interaction is a necessity” said Chelsi. “We are looking forward to exploring the new semantic job match feature to see how this can help us in future”.

“Given the current climate it is important for us to get closer to our candidates and clients, providing them both with value-add, and informative tips and content. Bullhorn Automation has allowed us to do this and look sharp at the same time.”

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