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BOSTON – AUG. 12, 2016 – Bullhorn®, the CRM company that helps customer-obsessed organizations transform their business relationships, today announced that it has been positioned by Gartner, Inc. in the Niche Players’ quadrant of the Magic Quadrant for Sales Force Automation. This marks Bullhorn’s second consecutive appearance in the report and reflects an improved position. The report evaluated 19 different software vendors on 15 criteria measuring their completeness of vision and ability to execute.
“We believe our inclusion and improved positioning in Gartner’s Magic Quadrant for Sales Force Automation is a reflection of the shift in the CRM industry as a whole,” said Art Papas, Bullhorn’s founder and CEO. “A scalable, easy-to-use, powerful platform for sales force automation is table-stakes at this juncture. The CRM providers that are really shifting the conversation around CRM are those that are, literally, shifting conversations – capturing customer communication and leveraging predictive analytics and artificial intelligence to tell users something they could never have known about otherwise. The future of sales force automation is radical transparency for continual relationship insight.”
In June, Bullhorn unveiled its award-winning CRM platform that provides radical transparency into customer relationships and business processes, automations and predictive analytics to streamline operations, and proactive intelligence to accelerate sales and improve service delivery. Bullhorn’s patented automatic data capture and sentiment-driven communication analytics provides the platform’s foundation to gain a new level of transparency into customer relationship health and behavior.
Unlike traditional CRM systems that mostly track transaction history and contact data, Bullhorn provides unprecedented customer insight by gleaning information from emails, text, and phone communications, giving users a way better way to engage with and manage customer relationships. The platform comprises artificial intelligence capabilities called Bullhorn Bots that allow users to automate manual tasks with a few simple clicks. The Bots learn from user input and behavioral patterns and suggest specific automations based on machine learning algorithms.
For more information on Bullhorn’s CRM platform, please visit: http://www.bullhorn.com/crm/?LS=Public_Relations&LSD=Gartner16&LA=Gartner16
To be included in this Magic Quadrant, a vendor must demonstrate that it has:
About the Magic Quadrant
Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose. Gartner, Magic Quadrant for Sales Force Automation, Tad Travis, Ilona Hansen, Joanne M. Correia, Julian Poulter, 10 August 2016.
Bullhorn provides cloud-based CRM solutions for relationship-driven businesses. Its automated data capture and customer insight technology helps companies win customers and keep them engaged. Today, more than 6,000 companies rely on the Bullhorn platform to help increase sales, improve service delivery, and streamline operations. Headquartered in Boston, with offices around the world, Bullhorn employs over 600 people globally. The company is founder-led and backed by Vista Equity Partners. To learn more, visit bullhorn.com or follow @Bullhorn on Twitter.
Director of Marketing Communications
Team Lead – Enterprise Solution Consultant, APAC
As GM for Bullhorn’s APAC business, Aaron McIntosh oversees all business functions in the region. He also leads the solutions consulting team locally, ensuring our customers have an incredible experience when transitioning to Bullhorn. He has over 20 years working various roles within the technology industry and joined Bullhorn in 2013 in the London office before relocating back to Australia in 2015. During his tenure, he has helped numerous customers make the move to Bullhorn including Kelly Persol, Ambition, Hudson, and many others. He is passionate about technology and in particular how technology can be used to solve business issues and problems that are inhibiting growth within recruitment businesses.
He has a Bachelor of Engineering (Electrical and Computing) with Honours from Monash University in Melbourne.
Senior Vice President, Customer Success
As the Senior Vice President of Customer Success, Tamsyn leads Bullhorn’s Services and Customer Success teams. She is responsible for successful delivery of all products and services globally and is committed to creating and maintaining incredible long term customer experiences in the candidate to cash process. Tamsyn has been delivering implementations for over 25 years with companies such as SAP, Ariba, Zuora: specialising in HR, Payroll, Procurement and Quote To Cash capability. She trained as a software engineer after studying Maths, Statistics, and Computing in England.
Director of International Marketing
As the Director of International Marketing at Bullhorn, Catherine is responsible for all international marketing efforts across EMEA and APAC. Catherine has been with Bullhorn based in the Boston office since 2010 and has recently relocated to London. Over her tenure, she’s overseen several marketing functions including demand generation, marketing operations, and events. She is passionate about marketing technology, building high-performing teams, and leveraging both to drive for results. Catherine has a Bachelor of Arts in Global Studies from Providence College.
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