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Recruitment Tech 101: What is an Applicant Tracking System? (ATS)

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Welcome to Recruitment Tech 101. In this series, we’ll capture some frequently asked questions about recruitment technology and its benefits for agency’s. First up: What is an Applicant Tracking System? 

If you work in recruitment, you’ve probably heard of the term applicant tracking system (ATS). But what does it mean? And why are they integral to recruitment success? Read on for the basics or check out the ATS Buyer’s Guide for a more in-depth look at the wonderful world of applicant tracking systems.

What’s an ATS?

An applicant tracking system automates an organisation’s recruiting and recruitment operations, and provides a central repository for candidate data—including résumés and applications. An ATS is built to help you better manage every stage in the recruiting process, from application to hire, while delivering greater overall efficiency.

Why Should I Use an ATS?

A good ATS has the power to overhaul your entire recruitment operation into the most productive, profitable and efficient business it can be. With proper implementation, they increase recruiter productivity, save time, and provide organisation and structure.

Why Use an ATS

67 percent of recruitment agencies use an applicant tracking system and those that do report more placements and less unproductive time than agencies that don’t. Ninety-four percent of recruiters and hiring professionals say their ATS  has positively impacted their hiring process.

What’s the Difference Between an ATS and a CRM? 

A customer relationship management (CRM) system is traditionally used to manage client-facing relationships while an ATS system is used to manage the candidate-side of your business. The two solutions don’t have to be separate, however.

Agencies can usually purchase a recruitment CRM with their ATS to gain full visibility into client activity. Recruitment CRM capabilities make it easier to manage all aspects of the client relationship, helping to generate and close job orders more efficiently. Capabilities will vary with each ATS, but to streamline your business, seek a single system that combines ATS and CRM functions so your team has everything they need in one place.

Want to learn more about what you should look for in an applicant tracking system? Check out the ATS Buyer’s Guide for everything you need to know to make a worthwhile investment in your recruitment agencies future.