Sirius

When Sirius first came to Bullhorn, they were looking for a more connected system. Their existing tech stack included a marketing platform that couldn’t speak to their CRM, it lacked the automation and visibility needed across their fast-growing national brands and had repeated manual processes. Bullhorn provided a platform that solved all their initial issues.

As the business scaled, a different challenge emerged. Over 23 years, Sirius had built a database of more than 725,000 candidates yet consultants were still going back to old habits. They were looking to the market first when new roles opened that could have been filled from within. Compounding that issue, Sirius’ blue-collar division, Industrious People was finding that up to 80% of applications submitted from external applicants outside of their database weren’t suitable, leaving recruiters buried in follow-ups that were time consuming and unproductive.

“We’re constantly looking at how to evolve and scale in a way that keeps people at the centre of everything we do”, said Danielle Johnson, National Director at Sirius. So with first-hand experience of Bullhorn from a previous role, Johnson knew the platform would streamline Sirius’s processes, enhance reporting and drive consultant productivity. Smith added, “We operate a diverse business that spans award-driven casual staffing, scheduling and rostering requirements, as well as contracting and permanent recruitment. For us, Bullhorn was the best solution to meet the needs across all areas of the business. What also stood out is Bullhorn’s forward-thinking approach—something I’ve always valued in my technology partners.”

“Implementing Bullhorn Automation became a turning point. It forced us to audit and rebuild our entire sales and candidate engagement process,” explained Johanna Volos, Marketing Lead at Sirius. That process uncovered gaps, inconsistent follow-ups, and manual tasks that had been quietly limiting performance. With automation embedded, consultants were guided by structured workflows that freed their time up for higher-value work.

“We weren’t just asking what’s the best or the cheapest or what can do the most. We were asking what system is going to change how our recruiters actually work,” said Johnson.

With this solid foundation, Sirius took the next step by rolling out Bullhorn Amplify. Rather than treating AI as a back-end capability, Sirius made it deliberately visible. They introduced ‘Stephanie’, a digital avatar representing their AI-powered screening capability that’s embedded directly across their recruitment workflow. From the moment candidates apply, Amplify captures structured insights, conducts interview-style screening, and delivers summaries to recruiters. Consultants now start their day with qualified talent already identified, ready for them to contact and take them through the next steps.