The 5 Benefits of Salesforce
Customer focus and customer-oriented thinking are a hot topic and the role of an all-in-one ecosystem is becoming increasingly important. An ecosystem is the source where all customer data converges. Linking functional areas such as customer service, marketing, sales and account management to this ecosystem will provide you with a holistic understanding of the customer. To this end, the world’s largest cloud platform, Salesforce, offers a variety of options. In this blog post I will be pointing out the five most important benefits of Salesforce.
One of the most significant USP’s (Unique Selling Points) of the Salesforce platform is its high degree of adaptability. The objects to be found in Salesforce can be set entirely in line with your own desires at any time. As a user you are not tied in to certain set page layouts, workflows and processes, and this makes Salesforce’s ecosystem more flexible than other similar systems on the market.
#2 Easy to manage
In line with its flexibility, another major plus point of Salesforce is that is is easy to manage. As a relatively small organization without a great deal of in-house IT knowledge, you will still be able to implement changes on the administration side. Trailheads, Salesforce’s learning programme, will train you up from user to administrator in an accessible manner. Various modules can be taken and completed with a final exam. Passing exams you will earn badges, a playful and challenging element. After completing these training sessions, you will be more or less capable of managing the system.
#3 Countless options with various apps
In addition to the clouds we have designed ourselves, Salesforce’s ecosystem also comprises applications you can purchase through the AppExchange. A major benefit compared to other suppliers, where you have to settle for integrated tooling from one and the same supplier. The AppExchange features all kinds of apps capable of supporting your processes (recruitment, sales, marketing, finance, etc.). It is often the case that these apps have been developed by experts in the relevant fields. Consider Dataloader (data import), Mailchimp (e-mail marketing), Growpromoter (NPS research) and Ebsta (integration with Gmail) for example.
#4 Standard API links
In addition to the countless apps in the AppExchange which you can integrate into your Salesforce environment immediately, there are also separate applications to which you could link up. The major benefit of Salesforce as the largest web-based platform is that a great deal of suppliers offer standard API links on Salesforce. For example, if Pardot (Salesforce’s standard Marketing Automation) does not fit your needs, then you are free to approach other suppliers for a tried-and-tested alternative, e.g. Hubspot, Act-On, Eloqua and Marketo. All of these are respectable tools that have proven themselves in the market and which can easily be linked to without being charged for extra hours.
#5 The world’s largest web-based platform
Salesforce is the world’s largest ecosystem with all the benefits this presents to its users. The platform is continuously being evaluated by users and further developed by the world’s best developers, expanding on a daily basis. Consequently, as a user you can rest, assured that you will be utilizing the most up-to-date tooling available. What is more, you will have a wide and comprehensive range of applications at your disposal.
The video below will give you an impression of Salesforce’s vision of the changing market and the client and consumer approach.
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