An applicant tracking system automates an organization’s recruiting and staffing operations and provides a central repository for candidate data—including résumés and applications. An ATS is built to help you better manage every stage in the recruiting process, from application to hire, while delivering greater overall efficiency.
Applicant tracking systems track the activity of your candidates, automating all of the stages that would otherwise require manual data entry. A good ATS will track all activity from the candidate resume in your inbox all the way through final placement (and beyond) freeing up your recruiters to focus on relationships. Because the applicant tracking system is capturing all of this data in real-time, you can also use it for real-time reporting to learn how to improve your processes.
A good ATS has the power to overhaul your entire staffing operation into the most productive, profitable, and efficient business it can be. With proper implementation, they increase recruiter productivity, save time, and provide organization and structure for your staffing operations. Staffing firms that use an applicant tracking system report more placements and less unproductive time than firms that don’t. Ninety-four percent of recruiting professionals say their applicant tracking system has positively impacted their hiring process.
A customer relationship management (CRM) system is traditionally used to manage client-facing relationships, while an ATS system is used to manage the candidate-side of your business. The two solutions don’t have to be separate, however. Staffing firms can usually purchase a combination ATS and recruitment CRM from a staffing technology provider to gain full visibility into client activity. Recruitment CRM capabilities make it easier to manage all aspects of the client relationship, helping to generate and close job orders more efficiently. Capabilities will vary with each system, but to streamline your business, seek a single system that combines ATS and CRM functions so your team has everything they need in one place.
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