What is a CRM?

CRMs stands for customer relationship management system. Businesses use them to store, track, and take action on customer and prospect data. They’re also the primary way to manage customer relationships. While CRMs are common in all industries, recruitment CRMs are specifically built with the functions and tasks of a recruitment business in mind.

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What is the difference between an ATS and a CRM?

A customer relationship management (CRM) system is traditionally used to manage client-facing relationships, while an ATS system is used to manage the candidate-side of your business. The two solutions don’t have to be separate, however. Recruitment agencies can usually purchase a combination ATS/CRM from a recruitment technology provider to gain full visibility into client activity. Recruitment CRM capabilities make it easier to manage all aspects of the client relationship, helping to generate and close job orders more efficiently. Capabilities will vary with each system, but to streamline your business, seek a single system that combines ATS and CRM functions so your team has everything they need in one place.

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