Recruiters know this better than anyone: Any candidate – anybody – can look great on paper. But not all personalities lend themselves well to all jobs. The cornerstone of effective candidate management is for recruiters to consider not only a candidate’s job credentials, but also how well he or she is likely to get along with coworkers, excel in a given work environment, and satisfy the job’s overall requirements.
The bottom line is that resumes can be deceptive, and candidates are more than just an impressive (or not so impressive) resume. They each have unique personalities, personal qualities, and attributes that may not be evident on a piece of paper. And while a terrible resume will generally take a candidate out of the running, an especially strong resume should also be taken with a sizable grain of salt. It is human nature to exaggerate and embellish one’s accomplishments. How many candidates who took two years of Spanish in high school claim to be “fluent”? Now imagine if you placed them in a Madrid call center – how quickly would it take for them to run away screaming…in English?
The really great recruiters know that resumes are only one element of an increasingly complex equation, which is why candidate management is both a science and an art form.
Candidate management, at its core, is relationship management, which means evaluating people based on that sixth sense, that instinctive knowing that this person or that person is not just a good fit, but a perfect fit, for a position. But it is also, conversely, highly exacting – benefiting from huge quantities of constantly-updated data that can be analyzed and searched to provide recruiters with a shortlist of solid contenders. There’s nothing more frustrating than losing touch with a fantastic candidate and letting the data on her decay to the point that when you do finally have an ideal req that would be perfect for her, you seek her out, thinking she’s available, and find out she’s gleefully settled into a new job.
Ultimately, candidate management is about balancing patience with due diligence, and technology with an appreciation for talent.
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Director of International Marketing
As the Director of International Marketing at Bullhorn, Catherine is responsible for all international marketing efforts across EMEA and APAC. Catherine has been with Bullhorn based in the Boston office since 2010 and has recently relocated to London. Over her tenure, she’s overseen several marketing functions including demand generation, marketing operations, and events. She is passionate about marketing technology, building high-performing teams, and leveraging both to drive for results. Catherine has a Bachelor of Arts in Global Studies from Providence College.
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