How to Make More Placements with Automation

Copy of Blog Overlay Sets – 2021 (2)

The recruitment industry has changed dramatically over the past couple of years. Agencies that are embracing digital transformation to adapt to the current market dynamics are enjoying rapid growth, with Australian recruitment revenue growing 8% in 2021 to $26.1 billion.

Bullhorn Account Director Lauren Thom and Daxtra’s APAC Business Development Manager Kyle Irwin recently held a webinar where they shared their expertise on how recruitment agencies can use automation to help their recruiters make more placements.

Lauren and Kyle started the webinar examining some of the emerging challenges recruitment agencies are facing. They then looked at examples of how Daxtra’s intelligent automation solutions have helped Bullhorn customers automate their recruitment processes and increased their database value.

You can see how Daxtra’s automation has helped Bullhorn customers here:

Here are some of the key takeaways from the webinar:

The recruitment industry is experiencing new and emerging challenges

New challenges have emerged in the recruitment industry. The ‘great resignation’ has led to a global talent shortage, while job seekers have changing expectations about what they’re looking for in a new position.

4,000 global recruitment agencies cite the talent shortage as their top challenge and talent acquisition as their top priority in 2022.

Another emerging trend is candidates’ expectations when they interact with recruitment agencies. Candidates want to interact with agencies on their own terms, and have a smooth experience when doing so. 90% of candidates stated that they want the process of finding a job through a recruitment agency to be more streamlined.

These challenges have made it all the more important for recruiters to spend as much time as possible building relationships with candidates and clients instead of spending it on manual administrative processes that, in many cases, can be automated.

How to Meet the Moment

To truly meet the moment and embrace digital transformation, there are three main things you should focus on:

  • Implement recruitment automation solutions that reduce manual activity and give your recruiters more time to spend on high-value tasks: Recruiters and salespeople can automate 16,560 manual activities (emails, texts, surveys, field updates, notes and tasks) a year, potentially saving themselves up to 763 hours per year – around 14.6 hours a week.
  • Empower your candidates to engage in self-service wherever possible: In Daxtra’s 2020 Market Research report, 54% of candidates said that they would be happy to use live chat during the recruitment process – with speed of response viewed as the biggest benefit.
  • Digitise your processes where possible to provide better customer service to your clients and candidates and a more positive candidate experience. For example, when Allen Recruitment implemented Bullhorn Automation, they were able to send more professional and more personalised outreach emails to candidates, which grew their email open rates to over 30%.

In Bullhorn’s Recruitment Automation Buyer’s Guide, it’s noted that agencies who use automation to improve specific processes within their database, such as candidate communication and engagement, place more candidates from their own database and see an improvement of around 29% in their NPS scores.

How Daxtra helps Bullhorn customers

There are solutions in the Bullhorn marketplace to help with all three of these areas, but Daxtra, in particular, specialises in helping Bullhorn customers automate internal processes. Automating internal processes saves their recruiters time and loads their Bullhorn system with good clean data to power their recruitment tech stack.

Take the example of Bullhorn and Daxtra client Davidson. Before using Daxtra, Davidson were parsing CVs using Jobscience’s built-in parser, but they had large volumes of CVs coming in 24/7, and they were unable to validate all of these records as and when they received them.

Because of this, their team was spending over an hour every day checking records for missing fields such as email addresses. This manual process was extremely time-consuming and had eroded Davidson’s faith in the data entering their database.

To address this issue, Davidson implemented Daxtra’s fully automated workflow solution, Daxtra Capture, which automatically loads candidate data into their database and validates their candidate records. The solution would automatically pick up on any discrepancies or duplication in the incoming data that their team could then rectify.

As a result, their team went from spending a minimum of one hour per day checking records to less than 15 minutes, a massive 75% reduction.

The Davidson team were also able to track the source each candidate had come from, such as a job board or through their website. Daxtra Capture gave them the flexibility to decide how the candidate data would enter their system so they could send them down custom pathways, depending on which source they were from.

The team discovered that around 50-60% of the candidate data they receive are updates to existing candidate records within their database. With Daxtra Capture automatically updating these candidate records as new data comes in, Davidson’s database is now full of candidate records that are clean and up to date that their team can utilise.

“Daxtra’s automation is wonderful for any business that’s focused on data integrity, which all businesses should be”. Christina Ragni, Manager – Business Solutions, Davidson.

Using good data to power further automation

When you have a database full of clean, up to date candidate records, you can look at implementing other automation tools, such as Bullhorn Automation (formerly Herefish by Bullhorn), to automate candidate engagement processes, such as:

  • Updating out of date or incorrect candidate information
  • Engaging passive candidates
  • Marketing relevant jobs to candidates
  • Getting candidate feedback through NPS surveys

Automating candidate engagement processes such as these can improve recruiter productivity and help them make more placements from your Bullhorn ATS. For example, in a comparison study of their customer base over a 46 week period, Bullhorn found that their customers using Bullhorn Automation saw 133.9% more placements per user than their customers not using automation.

What successful automation looks like

Deciding what recruitment processes to automate and implementing new technology doesn’t need to be an overwhelming task. The customer stories featured in this webinar are good examples of how recruitment businesses have managed to use automation successfully.

To do the same for your business, it’s important to understand the pain points your recruiters are facing and how your current processes are working. To do this there are several steps you can work through:

  • Review your current processes and the solutions you already have in your tech stack
  • Speak to your team and discover their pain points to see which processes you might be able to automate
  • Get user buy-in for the new tech – this can involve explaining to your team the benefit of a new solution and what it will mean for them and adequately training them
  • Regularly measure how the tech is performing – it’s important that you check whether the tech is being utilised correctly and that you’re actually getting ROI.

Going through these steps will help you get a clearer picture of the biggest challenges your recruiters are experiencing. This will help you decide which processes and workflows to look at automating and the recruitment automation solutions that can help you achieve this.


Learn how you can make more placements with Daxtra’s automation.


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