What is win rate?
Win rate is a calculation of total opportunities won based on the total number of opportunities created.
What does it answer?
Analysing win rate can help uncover valuable insights into areas of success or those that could be improved. Where in the sales process are deals falling through? How are key competitors affecting win rate? Win rate can inform key decisions on what is or isn’t working within the sales process, the product/solutions being sold, or the competitive landscape in the industry.
How do you measure it?
Add up the number of opportunities won and divide by the total number of opportunities created.