Explore our collection of real marketing automation examples from Bullhorn customers
Contractor review after assignment
“This is for surveying contractors after their assignment ends. For those that had a great experience, provide a Google review site for them to leave you a positive review on.”
Email after placement is made
“We send out an email to a staff member once a placement go through, which includes the candidates address. We add this to a templated letter to send out coffee cards, congratulating them on their new job.”
Referral reward
“An email is automatically sent to request referrals from every placed candidate from our Candidate Experience Manager.”
Insight distribution to target candidates and contacts
“By doing this, we are able to see which potential contacts and candidates are actively engaging in our content.”
Review generation automation
“We emailed our placed candidates with a request to rate our service on a scale from 1-5 to use in our testimonials. If the candidate indicated a five-star rating across their review, we’d then direct them to leave an optional review on our Google business profile, making sure to only direct positive reviews towards our Google.”
Client email/marketing e-shot
“We send emails to specific tags/tearsheets. Once we retrospectively tag them, they enter the automation.”
Email to congratulate a placement on their new job
“We send this to permanent placements one week before their start date.”
Information share to keep up engagement
“We send journeys of five to six different pieces of content, such as articles and salary trend info, to consistently engage with our network and give them value-add and relevant information.”
Interview prep
“Using automations like these means that we can provide useful insights into a business before our candidate goes to the interview. This helps them understand the business more, have good talking points, and can help them decide whether this role is right for them.”
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Testimonial request
“We have automated testimonial requests from clients automatically once we make a placement.”
Google recommendations
“After placement, we ask for a Google rating.”
Candidate surveys
“We ask those candidates that we have met how they found our service and those candidates that we place if they would like to leave us a Google review.”
Welcome automation for newly registered candidates
“An automation is triggered when a candidate is added to the database that sends a dripped series of messages setting expectations around working with your agency, any guides or value add resources, or anything else you’d like to share about your brand or process.”
Data split
“We needed a way to split our data into the different verticals that our consultants worked in to be able to send out marketing comms to the relevant people on our database. In order to do so, we have created an automation to assign a value to every record in the system when they’re created, based on who the owner reports to. This allows us to assign every record to the various verticals within…” Read more
Account management in three phases
“Phase 1: Sending rolling outreach of interesting content to existing customers that have not been contacted in the last three months
Phase 2: Sending surveys to past customers that have not ordered in the last year and assessing any areas of interest/hiring intentions…” Read more
Surveys throughout the candidate lifecycle
