Is Your Team Missing out on the Benefits of a Recruitment CRM?

recruitment ats


If you’re in the recruitment industry, you’re probably already familiar with a CRM. More than 94 per cent of large staffing firms use them, and 75 per cent of small and medium firms use them. But what makes a recruitment CRM worth the investment?

We happen to think CRMs are extremely important to the success of your recruitment agency’s success—no surprise there—but we also have the data to back it up. Here are ten important benefits you get from using a great CRM. 

10 Benefits of a Recruitment CRM

Scale Your Business

A CRM is a long-term investment that both grows your business and grows with your business.

In fact, growing your agency without a CRM can be downright impossible. The bigger your business gets, the more complex your database becomes. Tracking candidates, communication, and your recruiter’s activity can quickly become unwieldy as your agency grows in size. Candidates get lost in the crowd, errors add up, and you risk losing important accounts.

Avoid Errors

As your business grows, it’s easy for bad data to slip through the cracks. And spotting an error in thousands of rows of numbers and names can be near-impossible. As your team’s data—and potential mistakes—pile up, it can have costly repercussions on your reporting and your business.

Source Candidates More Efficiently

Want to step up your candidate sourcing game? Existing candidates within a CRM is the number one source for identifying quality candidates, according to a survey of recruitment professionals—outpacing referrals, social media, and job boards. With the organisation a CRM provides, it’s easier to place and redeploy candidates.

Find the Solutions That Match Your Needs in an Open Ecosystem

Your agency’s needs are never going to be exactly the same as another agency’s needs, so how do you get around that? The best CRMs have an open ecosystem. With an open platform, you can customise your CRM to meet your specific needs by integrating third-party vendors, adding partner extensions, and building new applications on your platform.  

Ramp Up Your Team’s Productivity

I have enough time to do everything I need to do is something no recruitment professional has said ever. Luckily, a CRM is one of the most powerful tools available to you for saving time and improving productivity. Firms that use a CRM report:

  • 75% decrease in unproductive time
  • 70% increase in report generation speed
  • 15% decrease in time to fill
  • 10% increase in placements per month

Improve the Candidate Experience

It’s a candidate-driven market. Candidate sourcing and improving the candidate experience are the top two priorities for recruitment agencies in 2019.

And with all the selection available to candidates, it’s never been more important to provide an incredible experience. 1 out of 5 candidates who have a negative experience will tell their peers not to apply to that agency.

Eliminate the steps that lead to hassle and frustration. An excellent CRM and its integrations can help simplify every step of the candidate lifecycle, from streamlining the application process to eliminating timely paperwork during the onboarding process.

Improve the Client Experience

It’s also pretty important to keep your clients happy: improving client management is a top priority for recruitment agencies in 2019, and building better client relationships was voted as one of the top areas where recruitment professionals said they need more development.

A good recruitment CRM can help you better manage your client relationships in a number of ways. For example, it can automatically log all of your conversations with a client, so nothing gets lost in transit. You can also harness the power of AI to avoid getting blindsided by unhappy clients through predictive intelligence that flags potential problems before they become terminations.

Onboard Your Team More Effectively

Time is money in the world of recruitment, so it’s important to get your consultants up to speed. Want to ramp up your recruiters more efficiently? Use a CRM.

This is especially true if you’re looking to ramp up your recruiters in a month or less. A CRM increases your chances of doing so by 57 per cent.

Go Mobile

It’s a huge boon to your productivity if you can do your job anywhere. Fortunately, the best applicant tracking systems feature a mobile application with all of the ATS functionality you and your team needs to carry on business as usual.

See Bullhorn's Mobile App

Understand Your Business

A good CRM will illuminate all aspects of your business. In addition to tracking your recruiter activity data, a CRM will help you better understand your candidate pool as well. You can closely review all communications with candidates to ensure all their needs are met.

Understanding your candidate database and using it to improve your recruiters’ performance enables you to act more quickly, which is critical in today’s highly time-sensitive market.

Want to take a deeper dive into the world of recruitment CRMs? Check out the Recruitment CRM Buyer’s Guide for everything you need to know to make a worthwhile investment in your agency’s future.

Visit the Recruitment CRM Buyer's Guide


Subscribe to the Recruitment Blog

Subscribe for trends, tips, and insights delivered straight to your inbox.