3 Smart Ways Recruiters Can Use Social Media
How do you view social media? An endless fountain of opportunity for your recruitment agency? A time-consuming obligation that provides little tangible value? Something you’re ignoring on the bet that it will eventually go away? Somewhere in between?
Social media can be an incredibly valuable tool for recruiters, but it’s all about how you use it. Here are three ways to use social media that can provide powerful positive results for your agency.
In a recent study, over 1400 recruitment professionals were asked to name the best source of qualified candidates. They voted social media as the second top source for finding new candidates, behind existing candidates from an ATS.
If you want to get the most out of social sourcing, it’s worth taking the time to learn best practices. If you learn the tools and tricks for finding candidates on social and when to reach out to candidates on social (e.g., 9:00 to 10:00 AM on weekdays gets the best response rate on LinkedIn), it can go a long way towards finding quality candidates.
Measure Candidate Satisfaction
Question: Are your candidates happy with the service you provide? Follow up question: How do you know if your answer to your first question is accurate?
Only 28 per cent of recruitment professionals surveyed in the 2018 Recruitment Trends Report placed candidate satisfaction in their top three valuable recruitment metrics. How can your firm improve candidate satisfaction if you don’t know how you’re doing and why you may be missing the mark?
Agencies that actively solicit candidate feedback—the good, the bad, and the ugly—are better positioned to generate positive word-of-mouth referrals and to build loyalty among talented professionals.
And social media is one of the best ways to interact with your candidates. Whether through informal means—interacting with candidates on LinkedIn and Twitter—or by sending candidate satisfaction surveys to candidates on your social networks, social media is vital for keeping your finger on the pulse of your candidates.
Show Your Clients You’re an Industry Leader
What’s the future of the recruitment industry? How can agencies thrive in an ever-changing business environment? These questions are part of a conversation that’s happening daily on sites like LinkedIn and Twitter. If you’re not a part of it, you may be missing out on vital developments in the industry.
By participating in the conversation, you’re more likely to be up-to-date on the top trends impacting staffing firms. Additionally, you’ll gain free exposure for your company—you might even end up on lists like this one. (Think you deserve to be on a list of industry leaders on Twitter? Tweet us at @BullhornUK for future consideration.)