Account Engagement Definition

What is account engagement?

The percent of account contacts at a given client or prospective customer you have contacted over time.

What does it answer?

Account engagement is a key metric to understand the quality of your customer relationships and where to focus your time and resources. How has your level of engagement with this client changed over time? Which accounts have gone dark? Where should you focus your  efforts in order to maintain positive relationships?

How do you measure it?

Use the Account Engagement Dashboard Card, part of our Pulse suite of email-tracking-driven relationship-insights technology. This card displays the ratio of client contacts with which you’ve exchanged emails to total client contacts graphed per month or per year.

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