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The Bullhorn Effect
Since we are still in the beginning of the year (and decade for that matter), it’s a good time to take a look at upcoming business trends and forecasts. Rosabeth Moss Kanter, professor at the Harvard Business School, recently shared what she anticipates will be the key trends of this decade in a recent post on the Harvard Business Review. One trend in particular really stood out to me. She notes that there will be a trend around “macro over micro”. “It’s still important to execute well, but the field of management will not yield many new insights as big as strategy, innovation, or quality.” She continues on with a statement that really struck a chord with me - “success will come from a focus on impact, not process“.
Though execution and process are key drivers of efficiency and profitability, at the end of the day, she is right, it’s the focus on impact that will lead to superior results.
In my early days as part of the Bullhorn team, I’ve already started to develop a theory about the Bullhorn Platform - a system that allows recruiting, sales and management to work together across key activities including managing job orders, client relationships, tracking and communicating with candidates, sourcing candidates, and posting jobs. I’m going to call this theory the Bullhorn Effect.
While Bullhorn essentially takes care of “micro” details and process, that in turn helps recruiters focus on “the macro,” the impact- ultimately filling jobs fast with quality candidates. Given the breadth of the Platform, my personal theory is that users will tend to have one, two, maybe three(tops), features that help them make an impact including tracking applicants or job orders, sourcing, or maybe its something else. And those capabilities - the impact of the Bullhorn Platform, that’s the the Bullhorn Effect.
I’m already starting to hear example of the Bullhorn Effect from customers, and really looking forward to digging into that more.
