3 Underrated Recruitment CRM Features That Will Transform Your Business


When you think of the qualities of a great recruitment CRM, what comes to mind? Robust applicant tracking capabilities? A great interface? Easy to use? Strong reporting capabilities?

Give yourself a pat on the back—those are some great answers! However, the features that don’t come to mind are often as important as the ones that do. Here are three critical features that deserve some overdue attention.

1) Workflow Management

The recruitment life cycle is nuanced and complex. Without the proper structure, it’s easy to accidentally skip a necessary step in the process. A CRM should enable you to better manage your entire recruitment process—from job submission to candidate placement.

Do you already have a workflow in place? The right CRM will enhance your existing workflow without reinventing, it while leveraging best practices from the industry. This makes it easy for new users to adopt the CRM right away, and be faster and more efficient because of it.

A basic workflow within these systems typically has four major steps. Candidates will move through this workflow as they’re submitted, interviewed, and ultimately hired.


You can typically decide to use an out-of-the-box workflow or choose to configure it to match your recruitment agency’s own workflow. A good CRM enables you to move fast and grows with you so your business can remain agile.

2) API and Integration Support

A major draw of applicant tracking systems is the promise that they’ll make you more productive. But if you constantly need to leave your CRM to do your daily tasks, it’s hard to be particularly efficient.

This is why API support and integrations are so important. These features allow you to do everything you need to do directly within your CRM. Do you use Gmail or Outlook? Look for an ATS that integrates with them, so you can view and send emails directly from your ATS. Do you use LinkedIn, Monster or CareerBuilder? If your CRM supports integration with them, you’ll avoid adding candidates who were already in your database and save time shuffling from window to window.

3) Automatic Data Capture

How much time do your recruiters spend on administrative tasks, instead of actually sourcing, screening, and placing candidates?

The best applicant tracking systems will automatically capture all of your agency’s sales and recruitment activities. This frees up time for other responsibilities like sourcing candidates and nurturing relationships.

Automatic data capture has less obvious benefits as well. For example, automation makes it easy for a new recruiter to pick up a relationship with a candidate where the former recruiter left off. Because all of the interactions have been captured, nothing gets lost in the translation.

Want to learn more about what you should look for in an applicant tracking system? Check out the Recruitment CRM Buyer’s Guide for everything you need to know to make a worthwhile investment in your recruitment agency’s future.

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