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Beginning a new company in a well-established market comprised of such large organisations can be daunting, if not inconceivable. But Thornley Corporate Solutions’ (TCS) distinct approach towards recruitment saw them locating clients and placing candidates at such a rapid pace that they were propelled straight onto a level playing field with the biggest players in record time.
Bullhorn caught up with Daren Thornley, Director of TCS, to discuss the successes behind the company’s rapid expansion. In particular, he discussed the obstacles the company faced and how Bullhorn became a positive enabler for TCS in a paradoxical time of successes and setbacks.
The 5-year-old recruitment agency provides services to the engineering industry, specifically sourcing talent from the automotive, food, FMCG, and general engineering sectors. From the very beginning, TCS’ focused mindset distinguished it from the rest. The company aimed to quickly locate the right clients, and recruit the right candidates to ultimately reduce downtime and ensure both profitability and career growth. Put simply, TCS aimed to be faster than its competitors without compromising on quality.
Today, Daren and the Thornley team employ an extensive engineering network across the world and consequently hold vast insight into the sector they operate in. Indeed, the agency communicates with hundreds of engineering professionals on a daily basis.
A few years ago, however, the company’s impressive performance meant that TCS was unable to uphold the culture upon which its foundations had been built. As its candidate list grew, so did its stockpile of stored information. After a while, Daren was unable to maintain his singular focus, and he knew he needed a new CRM system to not only maintain the current in-house database, but to enable TCS to continue on a path of rapid expansion.
After an Internet search for a provider that could help TCS sort out its problems, Daren found that Bullhorn “offered everything we needed as a small business…it gave us the same tools as larger players.” Bullhorn offered scalability with no extra costs and no “need for dedicated equipment”.
In order to tailor Bullhorn to TCS’ specific needs, Daren chose to implement a customised candidate profiling process along with several customisable fields. As Daren expected, Bullhorn has helped to reinforce TCS’ authentic, precise approach towards recruitment. Since implementation, Thornley has been able to provide the high level of service towards both clients and candidates that it began with back in 2010.
Importantly for Daren and his team, Bullhorn is user-friendly with a logical workflow. Tools such as Bullhorn’s note system have improved internal communication, saving time that might otherwise have been spent approaching candidates for irrelevant roles and ensuring the highest level of rapport with candidates. Bullhorn also “reacts quickly to clients’ vacancies by calling upon thousands of profiled candidates stored in the system.”
Now TCS uses a CRM that makes it easy to engage in human interaction and spend less time sorting through disparate robotic information. According to Daren, Bullhorn demonstrates to clients that “we are really listening to them” and logs all information on one central platform “from first call right through to placement.”
Ultimately, Bullhorn has “drastically improved” TCS response time to client requirements, with its time-to-fill dropping by fifty per cent since implementation. Bullhorn is proud to note that Daren, who himself has worked with numerous CRM tools, feels that Bullhorn is “by far the best product offering unrivalled ease of use, support, scalability, flexibility in work location, and, above all, return on investment”.
Daren and his team are currently in the process of making Bullhorn its central CRM tool via data cleansing. Soon, with a fully integrated CRM system to put Thornley ahead of the game, the company shall be in a better position than ever before to tackle its competitive market. TCS will be able to utilise its extensive network by proactively approaching the right decision-makers with “hard-to-find candidates.”
Bullhorn’s “near-limitless customisation” is an excellent fit for the “evolving entity” that is TCS. Certainly, if the past few years are anything to go by, Bullhorn anticipates an even more impressive future for the engineering recruitment specialists.
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SVP Product, Executive Search
As Bullhorn’s SVP Product, Executive Search, Richard drives the company’s product strategy and initiatives for the executive search sector and the Invenias product. Richard joined Bullhorn as part of the Invenias acquisition in 2018, where he one of the founders and spent 14 years as the Chief Product & Technology Officer and a Board Director.
Richard brings over 25 years of business, technology and product leadership, with broad industry experience that spans the full spectrum of the staffing industry, with specific focus on executive and retained search. Prior to Bullhorn, Richard was central to the successful growth and development of the Invenias business globally, from its inception to becoming the market leading provider of executive search software.
Team Lead – Enterprise Solution Consultant, APAC
As GM for Bullhorn’s APAC business, Aaron McIntosh oversees all business functions in the region. He also leads the solutions consulting team locally, ensuring our customers have an incredible experience when transitioning to Bullhorn. He has over 20 years working various roles within the technology industry and joined Bullhorn in 2013 in the London office before relocating back to Australia in 2015. During his tenure, he has helped numerous customers make the move to Bullhorn including Kelly Persol, Ambition, Hudson, and many others. He is passionate about technology and in particular how technology can be used to solve business issues and problems that are inhibiting growth within recruitment businesses.
He has a Bachelor of Engineering (Electrical and Computing) with Honours from Monash University in Melbourne.
Senior Vice President, Customer Success
As the Senior Vice President of Customer Success, Tamsyn leads Bullhorn’s Services and Customer Success teams. She is responsible for successful delivery of all products and services globally and is committed to creating and maintaining incredible long term customer experiences in the candidate to cash process. Tamsyn has been delivering implementations for over 25 years with companies such as SAP, Ariba, Zuora: specialising in HR, Payroll, Procurement and Quote To Cash capability. She trained as a software engineer after studying Maths, Statistics, and Computing in England.
Director of International Marketing
As the Director of International Marketing at Bullhorn, Catherine is responsible for all international marketing efforts across EMEA and APAC. Catherine has been with Bullhorn based in the Boston office since 2010 and has recently relocated to London. Over her tenure, she’s overseen several marketing functions including demand generation, marketing operations, and events. She is passionate about marketing technology, building high-performing teams, and leveraging both to drive for results. Catherine has a Bachelor of Arts in Global Studies from Providence College.
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Executive Vice President of Corporate Development and International
Peter oversees Bullhorn’s international operations outside North America in his role as Executive Vice President of Corporate Development and International. Peter joined Bullhorn in 2009 and was responsible for its highly successful UK launch and continued expansion internationally. Peter has grown the international team to over 100 staff, established Bullhorn as the UK’s market leading recruitment software and has expanded Bullhorn’s reach into EMEA and APAC, achieving a user base of more than 30,000 international users. Prior to taking on the launch of Bullhorn International, Peter spent 20 years working in the recruitment industry and held a number of senior director roles before moving into the technology space.