Soziales Engagement: Hält Ihre Agentur mit?
There is no doubt that social engagement has become a critical part of the recruiter role as the growth of social media channels like LinkedIn, Twitter and Facebook has revolutionized the way candidates interact.
In the latest report from the Top 25 Most Socially Engaged Recruitment Agencies , LinkedIn found that the UK is a leading destination for social innovation. The list – which was based on a comprehensive analysis of the interactions between over 38,000 recruiters, 260,000 consultants and 575+ million members on LinkedIn last year – has given British companies the highest level of engagement for the second year in a row. While most EMEA agencies certainly recognize the importance of social engagement, what can we learn from the UK’s success and apply to our own social engagement strategies in 2019?
It is important to remember that great social engagement is not about spending a lot of time and money on unusual methods or new ideas. Instead, the success of social engagement can be achieved through a more strategic approach that uses software and technology to optimize your activities.
Consider factors such as:
- Content marketing: how does your agency position itself and promotes engagement in the form of company updates, shares, likes and employee posts.
- Social reach and commitment: what does your agency’s online presence look like? Do you have a good target group? Can candidates easily see and apply for jobs?
- Social recruiting: how effectively do your consultants develop professional brands and build meaningful networks?
For example, how your existing database collects social media information and evaluates its use by everyone. Something as simple as a clear reference to preferred platforms for applicant communication can have a huge impact on your agency’s engagement strategy. Also think about how well you track social updates for these people. Mastering each candidate’s profile is too time-consuming to manage to the extent that most of us want, but software integration and digital developments can help us do it.
It is undeniable that the way we adapt to social engagement and innovate it is becoming increasingly important for recruiters and plays a critical role in maintaining a competitive advantage. However, social engagement does not have to be at the expense of your agency; the use of innovative approaches for marketing, your online presence and networking opportunities could make the difference.
Are you interested in other top tips and insights that should help you to get your agency’s engagement strategies from good to great in 2019? Go to the Trends Hub to learn more about it!