Have You Developed a VMS-Specific Strategy?

VMS Strategy

VMS can be very polarising. Do you use it or do you not? Respondents of the 2017 Recruitment Trends Report ranked VMS as one of the lowest priorities of 2017, with 34 percent ranking it in the bottom three. Yes, VMS might have some challenges, like increased competition and a potential drop in client communication. But allow me to play devil’s advocate. If you’re not prioritising a VMS-specific strategy, you absolutely should be. Here are three reasons why.

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Your VMS clients require it

VMS business is by nature highly competitive and requires a different strategy altogether than your relationship-led recruitment business. Many of your larger clients use VMS exclusively because it gives them the ability to better manage and optimise their hiring processes. To them, these increased efficiencies mean decreased costs. And one of the biggest efficiencies your clients using VMS see is decreased time to fill a job. The faster jobs are filled, the more your clients expect that speed from you and your competitors in the future.

One way to improve your fill-rates in such a competitive space is to explore automation. With automation you can eliminate many of the manual processes that slow you down, so you can decrease time to submit, stay ahead of the competition, and ultimately improve your overall VMS business margins.

Your candidate pool and experience will benefit

It’s a candidate market. There are more job openings than there are qualified candidates to fill those jobs. This means that delivering great services to your candidates is critical. Your candidates expect speed, and because there are fewer of them, you need to meet their expectations. Candidates are more likely to go with the agency that can find them a quality job the fastest. Having a VMS-specific strategy enables you to offer jobs to candidates faster and get candidates placed faster.

If you miss out on a candidate the first time around, you’re likely missing out on a lot more than just that. In this market, redeployment means everything. The more qualified candidates you have in your candidate pool, the more likely you are to stay ahead of the competition. If you lose out on securing a candidate because another agency found them a job first, then you’ve likely lost them for future jobs as well.

Your competition already has one

More and more recruitment agencies are using VMS today. Seventy-two percent of surveyed UK recruitment professionals report using some sort of VMS business model and those that report high uses of VMS expect to expand their VMS use going forward.

If your priorities are to increase profitability and top-line revenue, you’ll have to compete with larger agencies that are already using VMS. Having a VMS-specific strategy might be just what you need to stay in the game and keep up with the fast pace of your competitors.

Learn about Bullhorn VMS Access

If you’re not already prioritising VMS, I know it’s a lofty goal to change your mind. But I hope I at least got you thinking. VMS is here to stay, and if you have any aspirations to grow your business and compete with the best in this business, you’re going to need to start developing a VMS-specific strategy.

Want to learn more tips and techniques to be profitable with VMS? Check out The Path to Profitability: How to Bypass VMS roadblocks learn how you can overcome the most common barriers when working with a VMS.

VMS Roadblocks


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