6 tools to help your team win more clients

6 Tools to help your team win more clients

Across the recruitment industry, business development is the name of the game. Over 1,400 recruitment pros listed winning new clients as their top priority for 2024 in our most recent GRID Industry Trends Report for the second year in a row. Overall, 59% of agencies were focused on client relationships, whether the goal was to win more clients or strengthen existing relationships. 

Although competition remains fierce, the GRID Industry Trends Report data indicate that digital transformation and the implementation of sales-support technology drive sales wins. Agencies that saw revenue increases in 2023 are giving themselves a competitive edge by leveraging technology, and we can expect that trend to continue in 2024.

When it comes to building a tech stack for business development, it can take a lot of work to know where to start. What are your business needs? Are you planning to differentiate your business through your brand strategy? Are you focused on accelerating your sales cycle? Are you looking to decrease client churn, increase new opportunities, or both? And how can technology help achieve your business goals?

To tailor your tech stack to your needs, look no further than the Bullhorn Marketplace. Our 100+ vetted partner technologies integrate with the Bullhorn platform to help you build out a recruitment tech stack that gives you a competitive edge.

Below, check out some of the top Marketplace partners to help you win – and keep – more clients.


CloudCall is the most integrated Bullhorn computer telephony integration (CTI) available for recruitment teams. With their extensive list of best-in-class features, you’ll boost your productivity, efficiency, and ROI from directly within Bullhorn.

CloudCall makes outreach faster and simpler than ever. Cut down on the time it takes to manually dial the phone; with CloudCall, you can place a call or send a text with just one click. You can also capture call recordings and notes, so you always have essential information on hand when you need it. Plus, CloudCall’s platform is designed for busy teams on the go, so you’ll never miss a connection, and all activities will be synced to your Bullhorn records, no matter where you are.

CloudCall’s integration means more efficient outreach, fewer rote tasks, and huge time savings. Equipped with key insights, you can ensure your outreach strategy is informed by data and that you feel confident in your decisions.


IntelAgree is an AI-powered contract lifecycle management (CLM) platform that helps your team focus on impactful work, not busy work. Their machine learning can read important terms, clauses, and dates in contracts, regardless of whether it’s your paper or client paper. With IntelAgree and Bullhorn, you can optimise every part of your contract process — so your team can efficiently create, negotiate, sign, manage, search, and analyse your recruitment contracts.

IntelAgree allows you to build contracts faster by pulling in data right from Bullhorn. You can also view all past and current contracts with clients and see details like contract names, contract types, statuses, effective dates, and expiration dates at a glance. Plus, no more scouring long contracts for important details; IntelAgree’s machine learning finds key contract data like standard perm fees, payment terms, and bill rates – and keeps that information up-to-date in real-time – so you won’t miss a thing. By improving your contract management process with IntelAgree, you can accelerate your sales cycle, helping you and your clients get to work faster.

Haley Marketing

Haley Marketing Group is a recruitment industry and Bullhorn specialist in websites, social media, blog writing, marketing automation, email marketing, SEO, PPC, corporate identity, strategy — you name it. If you’re looking to drive new leads, they’ll provide the marketing tools and technology to stand out in today’s crowded market.

Haley Marketing can also help you market candidates right from your website. Their SEO- and mobile-optimised integration makes it easy for employers to find the talent they want. With just one click, clients can submit an inquiry directly to the recruiter who represents each candidate. With Haley Marketing’s tools and tech, you’ll make faster placements and come away with more satisfied clients.


Built for recruitment agencies, RefAssured has automated the reference checking process to deliver true candidate past performance insights that benefit you and your clients. Gone are the days of inconvenient and inefficient calls that generate unclear and biased results. Through RefAssured’s Bullhorn integration, recruitment agencies are improving the quality of hire, reducing time to hire, building trust and transparency with clients, advancing DEI initiatives, and supercharging lead generation. Created by recruitment industry veterans and backed by Bullhorn Ventures, RefAssured is passionate about creating products that deliver real, tangible value to customers.

With RefAssured’s automated reference checking program, your agency can provide higher-quality candidates – and better service – to your existing clients. RefAssured can also help drive new client leads by enabling candidate references to opt into hiring assistance and career services. By building your network and leveraging your talent pool, you’ll find new opportunities well ahead of the competition.

ClearEdge Marketing

ClearEdge Marketing helps industry-leading companies in the talent management space, from global recruitment organisations to HR technology companies, improve lead generation, expand brand reach, build name recognition, enhance relationships, and increase access to clients.

In addition to helping you refine your brand strategy, build websites and content, and boost your SEO, ClearEdge Marketing provides enablement solutions to empower your sales team. Equipped with strategy, campaigns, and collateral, your team will have everything they need to create new opportunities, drive more leads, and boost revenue.


Parqa helps accelerate digital transformation for the recruitment industry. Recruitment agencies leading our industry are investing in scalable processes, technologies, and communication strategies to ensure long-term growth and drive enterprise value. Parqa exists to get you there faster, with less risk and stronger returns.

Parqa helps drive demand through strategic content, technology, and measurement. Their A-level subject matter experts can strengthen your current marketing efforts, from shaping both your brand and business strategy to helping you execute on the highest possible level. 

As we look ahead to what 2024 holds in store for recruitment, one thing remains abundantly clear: technology is the driving force behind success. By exploring tailored tech solutions like those offered in the Bullhorn Marketplace, agencies can position themselves to thrive in a competitive landscape, win more clients, and foster lasting client relationships.


Bullhorn’s AI solution, Copilot, is now available

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