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In 2010 we examined how David Spencer-Percival and Sir Peter Ogden launched a successful 360 degree energy sector recruitment agency using Bullhorn’s recruitment CRM. Four years on, the company has grown into an enormously profitable energy recruitment powerhouse and the recruiter of choice in the energy sector. We caught up with CEO David Spencer-Percival to find out about the part Bullhorn played in Spencer Ogden’s meteoric rise.
Recipe for International Growth
The procurement brief for Spencer Ogden’s new recruitment software included several capabilities required to support the agency’s rapid international growth. From a staff of fewer than 20 at the time of launch, Spencer Ogden as of 2014 employed over 500 across six centres in London, Glasgow, Aberdeen, Qatar, and Houston, and an additional employee incentive office at an undisclosed location in the Mediterranean. Bullhorn was chosen from six potential systems after a brief trial in late 2009, due to it closely aligning with the following criteria:
Customer relationship focus: Bullhorn’s email integration with auditable logs and search functions meant that Spencer Ogden could deliver a seamless international service to customers. Its audit functions allowed for measurable results analysis that identified and informed best practice.
Scalability: Bullhorn’s per-user/per-month cost base allowed for straightforward resource planning; Staff are rapidly inducted in a handful of clicks and at a fixed price.
Intuition: The platform was fully configured to meet Spencer Ogden’s business processes and was easily adopted by Spencer Ogden staff.
Low capex: Having experienced the high capital expenditure of constructing an IT environment when setting up Huntress, David Spencer-Percival recognised and jumped upon the opportunity to mitigate this with Bullhorn. Almost £35,000 was slashed from the initial infrastructure budget and long term operational and maintenance savings have been made because Bullhorn’s true software-as-a-service solution negated the need for IT support staff in satellite offices.
The Build Up
In the past four years Spencer Ogden has taken full advantage of the Bullhorn Marketplace and added fully verified third-party software that further facilitated company expansion. ebsta, for example, was integrated into Bullhorn as it gave recruiters added front end functionality allowing them to update Bullhorn data from anywhere.
Spencer Ogden was the first start up to use Bullhorn in the UK, and since its launch the company has kept pace with shifts in technology. Spencer Ogden recruiters are now using Bullhorn Reach, Bullhorn’s social recruitment software, to post jobs and nurture candidates across social networks.
Onwards and Upwards
CEO David Spencer-Percival notes: “Prior to launching, we were determined that the brand would have an innovative and progressive philosophy. This of course extends to our company infrastructure and technology; Bullhorn’s recruitment software has ably supported our initial growth and we’re confident it will continue to assure our future expansion.”
SVP, Global Support & Training
As Senior Vice President, Global Support and Training, J.R. leads our global Support and Training for all Bullhorn product lines. J.R. directs both the company’s customer service and training efforts around the world engaging customers throughout all points in the customer journey, both proactively and reactively, delivering incredible customer experiences via transactional interactions and client engagements. He brings a broad range of customer service leadership skills and experience to the company spanning performance management, project management, employee and leadership development, organizational design, and strategy which all align to focus on driving an incredible customer experience. Prior to joining Bullhorn, J.R. led call center optimization efforts for AT&T Mobility, directing the call center strategy for more than 100 contact centers. J.R. has spent 20 years working in the contact center space and has held a number of key leadership roles prior to joining Bullhorn.
SVP of Product and Salesforce
Jonathan Novich is SVP of Product and Salesforce for Bullhorn, the global leader in CRM and operations software for the recruitment industry. A staffing technology innovator, he has developed broad and deep product and technical experience consulting to staffing firms over the past 15 years. Jonathan has acted as an independent consultant for some of the largest staffing companies in the world and advised companies on acquisition targets.
At Bullhorn, he oversees product initiatives as more than 10,000 staffing companies rely on Bullhorn’s cloud-based platform to drive sales, build relationships, and power their recruitment processes from end to end. He graduated with honors from Princeton University, earning a Bachelor of Science in Engineering in Computer Science and a certificate in Operations Research.
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