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In 2010 we examined how David Spencer-Percival and Sir Peter Ogden launched a successful 360 degree energy sector recruitment agency using Bullhorn’s recruitment CRM. Four years on, the company has grown into an enormously profitable energy recruitment powerhouse and the recruiter of choice in the energy sector. We caught up with CEO David Spencer-Percival to find out about the part Bullhorn played in Spencer Ogden’s meteoric rise.
Recipe for International Growth
The procurement brief for Spencer Ogden’s new recruitment software included several capabilities required to support the agency’s rapid international growth. From a staff of fewer than 20 at the time of launch, Spencer Ogden as of 2014 employed over 500 across six centres in London, Glasgow, Aberdeen, Qatar, and Houston, and an additional employee incentive office at an undisclosed location in the Mediterranean. Bullhorn was chosen from six potential systems after a brief trial in late 2009, due to it closely aligning with the following criteria:
Customer relationship focus: Bullhorn’s email integration with auditable logs and search functions meant that Spencer Ogden could deliver a seamless international service to customers. Its audit functions allowed for measurable results analysis that identified and informed best practice.
Scalability: Bullhorn’s per-user/per-month cost base allowed for straightforward resource planning; Staff are rapidly inducted in a handful of clicks and at a fixed price.
Intuition: The platform was fully configured to meet Spencer Ogden’s business processes and was easily adopted by Spencer Ogden staff.
Low capex: Having experienced the high capital expenditure of constructing an IT environment when setting up Huntress, David Spencer-Percival recognised and jumped upon the opportunity to mitigate this with Bullhorn. Almost £35,000 was slashed from the initial infrastructure budget and long term operational and maintenance savings have been made because Bullhorn’s true software-as-a-service solution negated the need for IT support staff in satellite offices.
The Build Up
In the past four years Spencer Ogden has taken full advantage of the Bullhorn Marketplace and added fully verified third-party software that further facilitated company expansion. ebsta, for example, was integrated into Bullhorn as it gave recruiters added front end functionality allowing them to update Bullhorn data from anywhere.
Spencer Ogden was the first start up to use Bullhorn in the UK, and since its launch the company has kept pace with shifts in technology. Spencer Ogden recruiters are now using Bullhorn Reach, Bullhorn’s social recruitment software, to post jobs and nurture candidates across social networks.
Onwards and Upwards
CEO David Spencer-Percival notes: “Prior to launching, we were determined that the brand would have an innovative and progressive philosophy. This of course extends to our company infrastructure and technology; Bullhorn’s recruitment software has ably supported our initial growth and we’re confident it will continue to assure our future expansion.”
Director of International Marketing
As the Director of International Marketing at Bullhorn, Catherine is responsible for all international marketing efforts across EMEA and APAC. Catherine has been with Bullhorn based in the Boston office since 2010 and has recently relocated to London. Over her tenure, she’s overseen several marketing functions including demand generation, marketing operations, and events. She is passionate about marketing technology, building high-performing teams, and leveraging both to drive for results. Catherine has a Bachelor of Arts in Global Studies from Providence College.
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Executive Vice President of Corporate Development and International
Peter oversees Bullhorn’s international operations outside North America in his role as Executive Vice President of Corporate Development and International. Peter joined Bullhorn in 2009 and was responsible for its highly successful UK launch and continued expansion internationally. Peter has grown the international team to over 100 staff, established Bullhorn as the UK’s market leading recruitment software and has expanded Bullhorn’s reach into EMEA and APAC, achieving a user base of more than 30,000 international users. Prior to taking on the launch of Bullhorn International, Peter spent 20 years working in the recruitment industry and held a number of senior director roles before moving into the technology space.