Bullhorn Platform Partner Program

The Bullhorn Platform program is focused on technology partners that integrate directly with the Bullhorn platform through API-driven solutions. Integrations into the Bullhorn Platform include, but are not limited to, Front Office, Middle Office, Bullhorn One, Talent Platform, Automation, and Data Hub.

Partner Marketing Resources & Branding Guidelines

Marketplace Partners may be eligible to participate in marketing activities. You’ll find guidelines for all content opportunities below. To determine if these are a good fit, please connect with your Partner Manager to explore ways to engage.

Social Engagement: Connect with your Partner Manager or email partners@bullhorn.com to request one of the Bulhorn LinkedIn pages to boost your company’s social posts by reposting, liking or commenting.

Blog Posts and Customer Testimonials: All Marketplace Partners are eligible to submit content to Bullhorn’s blog 3-6 times per year. See the kits below for guidelines on submitting content.

Customer Newsletter: Approved content is eligible for inclusion in Bullhorn’s monthly customer newsletter.

Webinars: While we don’t plan and host individual Marketplace partner webinars, we are often willing to join and/or support partner-hosted webinars that align with Bullhorn’s overarching strategy and positioning.

Internal Marketplace Newsletter: If you have any special offers, content, or communications that you would like our support promoting, we promote these to our sales team in a monthly Marketplace Newsletter.

Bullhorn brand guidelines can be found here. Please note that press announcements of our partnership are not generally permitted. Read more about press release guidelines here.

NOTE: Partners are not permitted to bid on Bullhorn product names in paid advertising like Google Ads.

Activating & Supporting Your Integration

Our goal is to deliver an incredible joint-customer experience with our partners. To make this happen, it’s crucial that our respective technical support teams are consistently aligned, and that we’re working together to ensure that our joint-customers’ questions are answered.

Integration Validation:

As you build any integration to Bullhorn solutions, you should be following the related validation process and complete the documentation. The validation process will vary depending on which platform and products you are building to. You should speak with your partner manager or email partners@bullhorn.com when you plan to kick off any build to understand the validation requirements. Across all solutions, validation documentation will require a description of your integration workflow, technical details, the steps required for activation, and a recorded demo.

Lady holding a pen looking at a computer monitor

Technical Support of Joint-Customers:

As a Partner, you are responsible for providing the first line of support for your integrated solution, in addition to any necessary information required for customer use of the integration. You are expected to answer customer questions related to either set-up or integration workflow.

You must provide Bullhorn with an email contact to which Bullhorn may direct inquiries related to your integrated service. This can be a Partner Manager contact, sales contact, or customer support contact. You must also provide Bullhorn with a senior-level support contact (email address and phone number) for any and all major support escalations.

For questions and issues that can only be resolved by Bullhorn:

Joint Customers can always open tickets with Bullhorn Support to help trouble shoot integration issues.

Both you and Bullhorn should use commercially reasonable efforts to:
1) respond to respective support tickets within 2 business days, and
2) respond to customer inquiries within 1 business day via phone, web-based support, and/or email support.

Partner Resources

Marketplace Listing Submission Form

After your integration has been successfully validated, your solution is eligible for a Marketplace listing. You can submit all content and copy for that listing using the link below, at any time. While most partners don’t rely heavily on this listing for lead generation, it is the best place to establish and display our joint solution.

Learn more

Partner Finance Process

So you’ve onboarded your first Bullhorn customer as a Marketplace partner. What do you need to know about reporting and revenue share processes? The essential parts of your financial responsibilities are outlined below, and you’ll have a dedicated Alliances Finance Associate to support you along the way.

Learn more

Partner Sales Enablement Resources

Looking to get more involved with the Bullhorn sales team?

The overview below lays out all of those potential opportunities with you. You should discuss specific participation with your Partner Manager.

Sales Enablement Overview

Partner FAQs

This Program Guide is not entirely exhaustive, and you may still have outstanding questions for us. We’ve put together a list of frequently asked partner questions for your reference and convenience, but you can always reach out to partners@bullhorn.com if you aren’t able to find the answers you’re looking for.

Learn more

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