Choosing action in a fast-changing market
Procom Consultants Group is an IT consulting company with offices across the U.S. and Canada. In a competitive staffing industry, the team must quickly engage candidates and clients while maintaining a high-quality experience. Manual processes had previously slowed response times and limited efficiency, creating a need for smarter, faster recruiting solutions.
Chief Operating Officer Wendy Kennah describes the philosophy guiding Procom’s approach: staying ahead of the pack, constantly innovating, and rethinking the status quo to remain competitive.
When Bullhorn Amplify became available, Procom decided not to wait for the technology to fully mature. The firm saw embracing AI early as an opportunity to gain a competitive edge.
Becoming a first mover with AI
Procom viewed AI as both an operational necessity and a strategic advantage. Adopting Bullhorn Amplify allowed the team to streamline administrative tasks, engage candidates faster, and improve placement outcomes. In its first month, Amplify’s AI-powered screening agent drove 10% of the firm’s offers by connecting recruiters with top candidates immediately after application.
Kennah emphasizes that AI adoption was not just about automating tasks, but about enabling recruiters to focus on higher-value work. Amplify’s capabilities freed the team to spend more time coaching candidates, nurturing client relationships, and making strategic decisions.
Rethinking the recruitment process
Integrating Amplify required a full reassessment of the recruitment lifecycle. Rather than applying technology in isolation, Procom redesigned processes to maximize efficiency and responsiveness. Automated screening and candidate engagement allowed recruiters to prioritize personal interaction over repetitive tasks.
As team members gained more experience with AI, morale improved for many, driven by clear, tangible results, though Kennah notes that change can be intimidating.
Raising expectations and improving outcomes
With AI integrated across teams, Procom set new standards for recruiter performance and candidate experience and recruiters were able to handle more complex roles efficiently. Today, candidates expect real-time engagement, while clients anticipate a higher level of vetting and service.
Amplify also provided new insights into both recruiter activity and candidate behavior. Procom could identify gaps in training, track engagement patterns, and respond to candidates more effectively, even after hours.
Driving efficiency and accelerating growth
Procom’s junior recruiters ramped up faster with Amplify, as they have been able to use AI to deconstruct roles, create search strings, generate screening questions and, most importantly, generate placements in their first two months. This shortened time to productivity and improved the overall quality of submissions.
Overcoming fear and taking the leap
Procom’s early adoption of AI was not without risk. Some team members were concerned about potential job displacement or learning a new system. Kennah reframed the technology as a way to amplify human capabilities, rather than replace them. Administrative tasks were reduced, allowing recruiters to focus on relationship-driven work that directly impacts placements and revenue.
Her advice to peers: “Dive in… It’s like running. The first minute is hard, but then before you know it, you’re running five kilometers… It’ll always be hard if you don’t start.”
Powering future growth `
Amplify has become central to Procom’s long-term strategy, enabling cost-effective scaling and ambitious growth plans. By streamlining operations, improving submission quality, and accelerating candidate engagement, the firm can maintain its cost structure while expanding market share.
Ongoing improvements in Bullhorn’s Search & Match, paired with Amplify’s enrichment tools, further strengthen Procom’s ability to quickly identify and place top candidates, ensuring that the firm continues to deliver high-quality results efficiently.
Embracing the future boldly
Procom’s experience demonstrates that staffing firms that act boldly and adopt AI early gain a decisive advantage. Those who leverage technology to enhance human performance, and elevate client and candidate experiences are positioned to lead the market.
By embracing AI, Procom has reshaped the way it operates, allowing the company to grow more confidently in a fast-moving, competitive industry.
