Choosing action in a fast-moving market
Tal Healthcare specializes in healthcare recruitment, where speed and efficiency are essential. As AI began to reshape the staffing industry, the firm knew it could not afford to wait. Kelly Santiago, Vice President of Recruiter Operations, describes the firm’s mindset:
Santiago believed waiting for AI to mature wasn’t an option. “AI is here, and it’s up to us to get ahead of it before our clients and our competitors do,” she explains. By acting decisively, Tal Healthcare positioned itself as a first mover, gaining insights and operational advantages while others were still evaluating the technology.
Becoming a first mover with AI
For Tal Healthcare, adopting AI was a strategic imperative. The team recognized that early adoption would allow them to integrate Amplify deeply into recruiting workflows, creating efficiencies and opportunities that competitors could not easily replicate. “AI is the way of the future, and embracing it now is how we maintain our competitive edge,” Santiago shares.
Rethinking the recruitment process
Bullhorn Amplify has fundamentally reshaped how the team approaches recruiting. “At Tal Healthcare, we looked at every step of our processes and totally deconstructed them,” Santiago explains. “Then, we used Amplify to infuse our workflow, making things much easier.”
This shift required the team to reassess the recruitment lifecycle in totality. Amplify allowed Tal Healthcare to streamline processes from candidate engagement to placement, all while freeing recruiters to focus on high-value tasks, like personalizing communications and building client relationships.
Amplify use cases driving early wins
Enrich, one of Amplify’s features, quickly demonstrated tangible benefits. Previously, creating a job description could take an operations staff member an entire day. Now, Santiago notes, “As soon as we open the job description, within minutes there’s a job description loaded… without any human intervention.”
Even small workflow improvements, like correcting capitalization in candidate profiles, have a big impact. These refinements cumulatively save hours of manual work and allow recruiters to connect with candidates more efficiently, creating a stronger overall candidate experience.
Improving recruiter efficiency and morale
The impact of Amplify extends beyond operations. Santiago highlights the boost to team morale, saying, “Our employees are so proud to be front-runners in this journey. When they hear candidates thanking us for the way we’ve implemented the screener and how efficient it is, they feel empowered.”
By reducing repetitive administrative tasks, Amplify allows recruiters to spend more time on meaningful interactions, problem-solving, and strategic work. This has not only increased productivity but also strengthened team engagement and pride in their work.
Raising expectations across the business
With AI embedded into workflows, Tal Healthcare is now exploring ways to raise the bar for productivity and results. Santiago notes, “We know increased productivity will then help us increase our gross profit, and we intend to look at certain targets for each recruiter.”
AI has also influenced candidate and client expectations. Candidates appreciate the efficiency and clarity Amplify provides, while clients see value in Tal Healthcare’s proactive adoption of AI. “It’s important for our clients to know that we are leading and deploying AI solutions.We can consult back and guide them along the way, which helps us bring them value,” Santiago shares.
Powering future growth
AI is central to Tal Healthcare’s growth strategy. Analytics dashboards provide insights previously unavailable, such as time-to-submit metrics, which help the team optimize processes and prioritize efforts. Santiago confirms, “Our current growth plans wouldn’t be possible without Amplify… we’ve already seen increased productivity from each recruiter, even with a smaller team.”
With Amplify, Tal Healthcare can expand into new markets, manage higher-volume roles, and maintain consistent engagement with candidates, all without adding headcount. The technology allows for multi-year planning with confidence, as the firm can rely on data-driven insights to guide decisions.
Overcoming fear and taking the leap
Early adoption carried some apprehension, particularly around ambiguity and change management. Santiago recalls, “When we began our journey of deploying Amplify, we were met with some apprehension… but by explaining the value it would provide to the employees and implementing the product, Amplify spoke for itself.”
Leadership framed the rollout as a collaborative learning opportunity. Employees quickly embraced the tools, understanding that AI would enhance, not replace, their roles. “We were all going to learn a new skill together,” Santiago says. This approach minimized resistance and helped the team fully integrate Amplify into daily operations.
Advice to other staffing leaders
Santiago encourages peers to act boldly: “There’s no better time to start than now. The boat is leaving the dock, and you’re either on the boat or you’re on the dock.” She warns that hesitation risks falling behind competitors and clients, as candidates increasingly default to job boards if staffing firms are not first to adopt innovative solutions.
A permanent change in recruiting
For Tal Healthcare, Amplify is now a core part of operations. “We don’t expect to go back to recruiting without Amplify… employees wouldn’t appreciate rolling back these tools that help them do their job faster,” shares Santiago. The addition of Amplify Search & Match further streamlines recruiting by surfacing the top matched candidates, providing a strong starting point for outreach and expediting the hiring process. Employees at Tal Healthcare are “ecstatic” about the efficiency gains and usability, reinforcing both morale and productivity.
