Bullhorn CMO Gordon Burnes to Host MassTLC Session on Board Reporting for Marketing Executives
WHO: Gordon Burnes, chief marketing officer, Bullhorn
WHEN: Wednesday, Sept. 7, 7:30 a.m.-9 a.m. ET
WHERE: Bullhorn, 100 Summer St., Boston, Mass. 02110
About The Mass Technology Leadership Council, Inc.
With 500+ member companies, the Mass Technology Leadership Council (MassTLC) is the region’s leading technology association and the premier network for tech executives, entrepreneurs, investors, and policy leaders. MassTLC’s purpose is to accelerate innovation by connecting people from across the technology landscape, providing access to industry-leading content and ideas, and offering a platform for visibility for member companies and their interests.
Gordon Burnes, CMO of Bullhorn, which provides cloud-based CRM solutions for relationship-driven businesses, will present the session “CMO Peer Group: Hot Water and Cold Truth – Board Reporting for Marketing Executives.”
In this session, Burnes will discuss the different ways to report on marketing performance to the board of directors and how marketing’s results provide a window into the future state of a business. Marketing performance is one of the leading indicators of a company’s progression, yet there isn’t an industry-standard set of metrics that companies use to report on marketing’s results and the overall business. Of course, every marketing organization has its own combination of key marketing metrics, but what’s common practice? His discussion will focus on identifying the most strategic elements in both reporting on marketing performance and presenting a company’s overall marketing narrative.
This event is for MassTLC members who are CMOs or vice presidents of marketing at technology companies. To register for Burnes’ session, click here.
Bullhorn provides cloud-based CRM solutions for relationship-driven businesses. Its automated data capture and customer insight technology helps companies win customers and keep them engaged. Today, more than 6,000 companies rely on the Bullhorn platform to help increase sales, improve service delivery, and streamline operations. Headquartered in Boston, with offices around the world, Bullhorn employs over 600 people globally. The company is founder-led and backed by Vista Equity Partners. To learn more, visit www.bullhorn.com or follow @Bullhorn on Twitter.
Director of Marketing Communications