Bullhorn’s Gordon Burnes to Analyze 2019 Marketing Trends at LeadsCon’s Connect to Convert
WHO: Gordon Burnes, chief marketing officer of Bullhorn
WHEN: Thursday, Oct. 4, at 4:10 p.m. ET
WHERE: The Westin Boston Waterfront Hotel, 425 Summer St., Boston, Mass. 02210
About LeadsCon’s Connect to Convert
LeadsCon’s Connect to Convert is the industry’s only roll-up-your-sleeves educational conference and exposition dedicated entirely to the most effective and emerging sectors of the lead generation industry: calls, clicks, searches, and shares. With dedicated B2C and B2B content designed around each section of the sales cycle, LeadsCon’s Connect to Convert will provide critical intelligence for marketers to succeed in 2018 and beyond.
WHY: At this year’s event, Gordon Burnes, chief marketing officer of Bullhorn, the cloud computing company that helps staffing and recruiting organizations transform their businesses, will participate on a panel analyzing marketing trends for 2019.
Entitled “What’s Next? Chief Marketer’s Annual B2B Outlook,” Burnes will discuss findings from the 2019 Chief Marketer B2B Lead Gen Outlook Survey, which highlights how B2B marketers are investing their time and budget to nurture and convert prospects. He’ll also provide insights into B2B marketers’ top challenges and share strategies to improve lead generation, conversion, and retention. Moderated by Beth Negus Viveiros, managing editor of Chief Marketer, the conversation will also include James Furbush, B2B content manager at Lord Hobo Brewing Company, and Eric Fusco, digital marketing director at Informa.
Bullhorn is the global leader in CRM and operations software for the recruitment industry. More than 8,000 staffing companies rely on Bullhorn’s cloud-based platform to drive sales, build relationships, and power their recruitment processes from end to end. Headquartered in Boston, with offices around the world, Bullhorn is founder-led and employs more than 800 people globally. To learn more, visit www.bullhorn.com or follow @Bullhorn on Twitter.
Senior Media Relations Manager, Bullhorn