Text to Connect:
Use SMS to Engage Candidates
Are your recruiters communicating with candidates in their preferred way?
Modern technology lets people connect in more ways than ever before. And one way tops most people’s list: the text message (SMS).
More than 4.2 billion people worldwide text and it’s projected the world will send 8.3 trillion SMS messages this year alone – 23 billion per day or almost 16 million per minute.1 That’s more than half the world’s population actively using their phones every day.
Since people are more likely to open and respond to texts than emails, it’s smart business to add SMS messaging to your candidate engagement strategy. Plus, texting is a great way to build relationships while boosting how candidates feel about your firm: over 70 percent of people say they had an improved experience with a company that interacted with them via text messages.2
With Bullhorn’s applicant tracking system (ATS), you can keep your firm on the cutting edge and use SMS messages to engage candidates.
Depending on the functionality you need, you can leverage SMS messaging in two ways: