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Loyal Source, a staffing firm largely serving government clients, knew that phone and email outreach wasn’t working. Their candidates stopped responding to calls and were increasingly opting out of emails. With Baby Boomers aging out of the workforce and Millennials aging in, texting has become the preferred method of communication for more and more of Loyal Source’s contacts.
By integrating business-class texting platform TextUs with Bullhorn, their existing applicant tracking system (ATS), Loyal Source improved their response rates, slashed sourcing time, and boosted productivity.
TextUs helped Loyal Source provide more personalized customer service to their contacts through targeted broadcast text messages. Recruiters also strengthened relationships, responded more quickly, and were held accountable for their text communication through the Bullhorn + TextUs integration.
Loyal Source provides staffing solutions for government contracts, placing top contingent healthcare, engineering, and IT professionals in all 50 states. The company has been growing steadily since 2009 but started to see diminishing returns on their phone calls and email outreach.
Loyal Source knew candidates responded to text messages and had tried single-user texting software in the past, but they were searching for a better solution. The other texting tools did not track messages in their ATS which created blind spots for tracking applicant communication. Loyal Source needed all recruiters to be text-enabled, and they wanted all text communication to be logged automatically in Bullhorn.
By implementing TextUs and integrating the texting tool with Bullhorn, Loyal Source did more than just boost their response rates from candidates. They streamlined their recruitment process, leveled up their customer service, and enjoyed greater team success.
Seth Fullerton, Director of IT Services at Loyal Source, sees TextUs + Bullhorn as an extension of Loyal Source’s “refuse to lose” motto. “When we saw our outbound call ratio jump to 8:1 or 10:2, we knew we needed to up our communication game. After all, if you’re not growing, you’re going,” said Fullerton.
TextUs helps Loyal Source get responses to most messages within three minutes. Compared to voicemails which have an extremely low responses, if any at all.
With TextUs, their contacts respond to text messages in three minutes on average, while a voicemail has a turnaround time of four to six hours, if contacts return a call at all. “TextUs shaves at least a third off time spent looking for candidates.”
It also allows recruiters to give candidates the information they need to decide if they want to build a relationship with Loyal Source. “We put out a very short job descriptions via text, about the length of a Tweet,” said Fullerton. “So, we give people exactly they want to know: what the job is, where it is, and how much it pays. That has been very effective for us.”
The company sends about 2000 texts per week through TextUs, which has become a crucial tool for Loyal Source’s continued success. “A carpenter is always going to have his hammer. Our recruiters are always going to have TextUs,” said Fullerton. “All it takes is just one day. Once our recruiters use TextUs, they never go back because the response rate is just so high.”
TextUs and Bullhorn worked together to make recruiters more productive. With reliable, rapid responses to their text outreach, recruiters can quickly move through their database of available candidates, weed out the uninterested, and target the most likely matches. “In a single day, a recruiter can develop a good database of viable candidates just using TextUs,” says Fullerton.
With the Bullhorn interface, Loyal Source recruiters maintain all the relationships they began over texting. “The Bullhorn dashboard allows our recruiters to be 50% more productive because they’re able to juggle multiple conversations and accurately manage all the information that comes in over text.”
With text communication automatically logged in Bullhorn, Loyal Source has a reliable legal record to safeguard the firm if any complicated issues or disputes arise. As a company that serves many federal agencies, this protection is crucial. “Theautomatic population of the Bullhorn database keeps our team honest and all communications transparent,” said Fullerton. “Bullhorn + TextUs work together to keep our team accountable.”
Along with improving communication for the recruiters and for the organization, TextUs also enhances Loyal Source’s customer service to their leads, candidates, and clients. “TextUs empowers each of our recruiters to make their text outreach much more targeted than text tools we’ve used in the past.”
While TextUs facilitates personalized messaging, Bullhorn helps recruiters keep track of the kind of personalized information that builds strong relationships. “Staffing is a business built on trust,” said Fullerton. “Bullhorn keeps our recruiters organized so they get the details right — they’ll never ask the cat person about their dog or offer a New York position to someone who doesn’t want to leave the west coast.”
The integration also assists recruiters in responding quickly and knowledgeably to questions and concerns. “It allows us to be more attentive and that gives the candidate reassurance that we will be there if they have trouble,” said Fullerton.
“The phone demands our contacts stop whatever they’re doing to talk to us. But, with text, we can establish one-on-one relationships with contacts without interrupting their day,” said Fullerton. “TextUs allows us to give great customer service in 155 characters.”
Loyal Source is your dedicated strategic staffing solution for all types of commercial and federal agencies, with contracted positions worldwide.
Our Loyal Source team of staffing experts, tenured marketers, and your fellow healthcare professionals have been providing invaluable Government and Civilian Physician, Healthcare, IT, and Engineering contract staffing solutions and services of all sizes to the prestigious government agencies of America. From the Coast Guard to NASA, from Family Practice to Emergency Medicine, when working with Loyal Source our candidates are assured that we not only recognize, but fully devote and cater our entire business to keeping pace with the changing needs, and unique requirements that today’s job market.
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Call or Text Us at 303-442-3223 or visit www.TextUs.com
SVP, Customer Success
As the Senior Vice President of Customer Success, Tamsyn leads Bullhorn’s Services and Customer Success teams. She is responsible for the successful delivery of all products and services globally and is committed to creating and maintaining incredible long-term customer experiences in the Candidate to Cash process. Tamsyn has been delivering implementations for over 25 years with companies such as SAP, Ariba, Zuora and Apttus: specializing in HR, Payroll, Procurement and Quote To Cash capability. She trained as a software engineer after studying Maths, Statistics, and Computing in England.
Brian Sylvester is Bullhorn’s Chief Financial Officer (CFO) with more than 15 years of financial leadership experience. Brian leads Bullhorn’s financial, accounting, and legal functions. Prior to becoming CFO, Brian spent three years at Bullhorn in various finance & accounting roles. Prior to Bullhorn, Brian was Corporate Controller at Pegasystems, a global provider of business process management software where he scaled the finance organization during a period of 2.5x revenue growth. Brian began his career at PricewaterhouseCoopers in their technology audit practice.
Brian is a CPA in Massachusetts, has a Master’s of Science in Accounting from Boston College and a Bachelor’s of Science in Accounting from Bryant University.
SVP, Workforce & Revenue Cloud
As Bullhorn’s SVP of Workforce & Revenue Cloud, Ed drives the company’s middle office strategy and overall product offering. Ed joined Bullhorn as part of the Peoplenet acquisition where he spent 7 years as the President/CEO leading up to the acquisition in late 2017. Prior to joining the Bullhorn family, Ed has spent his career designing, building and managing technology solutions for numerous Fortune 500 companies. He has been a Partner in an ERP-focused consulting firm, a CIO for a global pharmaceutical company, a supply-chain leader for a retail company and the leader of a services company from its inception to $50MM in revenue. Ed was born in Florida but has spent the last 20+ years in Atlanta, GA. Ed loves to play golf, tennis and basketball and occasionally gets out kite boarding when the wind is just right.
Ed holds a Bachelor of Science in Industrial and Systems Engineering from the Georgia Institute of Technology and an MBA from Goizueta Business School at Emory University.
Vice President of Product
Jonathan Novich is Vice President, Product for Bullhorn, the global leader in CRM and operations software for the recruitment industry. A staffing technology innovator, he has developed broad and deep product and technical experience consulting to staffing firms over the past 15 years. Jonathan has acted as an independent consultant for some of the largest staffing companies in the world and advised companies on acquisition targets.
At Bullhorn, he oversees product initiatives as more than 7,000 staffing companies rely on Bullhorn’s cloud-based platform to drive sales, build relationships, and power their recruitment processes from end to end. He graduated with honors from Princeton University, earning a Bachelor of Science in Engineering in Computer Science and a certificate in Operations Research.
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VP of Global Enterprise Accounts and Strategy
Ryan Murphy is the Vice President of Global Enterprise Accounts and Strategy. He began his 10-year career at Bullhorn as a finance and sales intern, affording him a 360-degree view of the software-as-a-service industry and Bullhorn’s business model. Prior to his current role, Ryan served as an Enterprise Account Executive where he honed his customer-first leadership style and championed Bullhorn’s offerings to its most strategic clients. Today Ryan leads a team across the US, UK and APAC to execute on Bullhorn’s global business strategy and introduce its product to new industries and markets. Ryan has a Bachelor of Arts in Business Administration from Boston University.
VP of Alliances and Business Development
Nina Eigerman is Bullhorn’s VP of Alliances and Business Development, responsible for the company’s technology and services partnerships. Prior to joining Bullhorn, Nina ran the Business Services practice at G2 Capital Advisors, helping agencies and their providers with capital market transactions. Earlier in her career, she was the President of Aquent Solutions and a consultant with McKinsey & Company. She also ran a full desk at a-connect, a global strategic staffing firm. Nina has a Bachelor of Arts from Harvard College and graduated from the MIT Sloan School of Management.
SVP, Client Services & Support
As Senior Vice President of Services and Support, J.R. leads global client services, professional services, and support for all Bullhorn product lines. J.R. directs both the company’s customer service and professional service efforts around the world, engaging customers throughout all points in the customer journey, both proactively and retroactively, and delivering incredible customer experiences via transactional interactions and client engagements. He brings a broad range of customer service leadership skills and experience to the company, spanning performance management, employee and leadership development, organizational design, and strategy, all of which align to a focus on driving an incredible customer experience. Prior to joining Bullhorn, J.R. led call center optimization efforts for AT&T Mobility, directing the call center strategy for more than 100 contact centers. J.R. has spent 20 years working in the contact center space and held a number of key leadership roles prior to joining Bullhorn.
Executive Vice President of Corporate Development and International
Peter oversees Bullhorn’s international operations across EMEA and APAC in his role as Executive Vice President of Corporate Development and International. Peter joined Bullhorn in 2009 and was responsible for its highly successful UK launch. In addition to growing the international team to over 50 staff and establishing Bullhorn as the UK’s market leading recruitment software in fewer than three years, Peter has expanded Bullhorn’s reach into EMEA and APAC and achieved a user base of more than 10,000 international users. Prior to taking on the launch of Bullhorn in the UK, Peter spent 20 years working in the recruitment industry and held a number of senior director roles before moving into the technology space.
Chief People Officer
As the Chief People Officer, Kim is responsible for driving a highly effective people strategy, leading global talent acquisition, and directing training and learning programs while ensuring an engaging culture. Kim brings over 20 years of human resources management experience to Bullhorn. Prior to joining Bullhorn, Kim worked for Harvard University as the Director of Organizational Effectiveness and for E Ink Corporation as the Director of Human Resources. Kim started her career in the staffing industry as a recruiter placing temporary employees. Kim graduated magna cum laude with a Bachelor of Arts in Psychology from Syracuse University and has an Master of Science in Industrial/Organizational Psychology from Rensselaer Polytechnic Institute.
Chief Revenue Officer
As Bullhorn’s Chief Revenue Officer, Mike drives the company’s global revenue growth. Mike was one of the first 15 team members of Bullhorn Inc. in Boston and relocated to London in 2010 to start up the International team. In his 6 years in London, Mike drove regional expansion into the Netherlands, Germany, Singapore, and Australia. He has supplied cloud-based solutions to recruitment consultancies in over 50 different countries worldwide for the past 10 years. Mike was born and raised in the Boston-area where he grew up an avid sport fan. He earned his Bachelor of Science in Business Management from Babson College.
Chief Marketing Officer
As CMO, Gordon Burnes directs the company’s marketing and business development efforts, including product marketing, demand generation, PR, branding, creative, and Bullhorn Marketplace. He brings a broad range of skills and experience to the company across the product, marketing, sales, and business development functions to help drive growth. Gordon was previously the IBM executive in charge of worldwide marketing for the Risk Analytics group, which became the leading provider in the industry over the course of his tenure. Prior to IBM, Gordon ran marketing and business development for OpenPages, which was acquired by IBM in 2010. Gordon has a Bachelor of Arts in Anthropology from Harvard College and an MBA from Columbia University.
President and Chief Technology Officer
As President and CTO, Matt leads Bullhorn’s architectural, technical, and software design and development efforts. He also directs the product management team’s work defining product strategy, and global customer support and success. Since joining Bullhorn in 2004, Matt has held a variety of leadership positions managing the growth of various technical and services teams, including Vice President of Professional Services. Prior to Bullhorn, Matt worked at PricewaterhouseCoopers, specializing in systems process assurance for such companies as Fidelity and State Street Global Advisors. Matt holds a Bachelor of Science in Business Administration with a concentration in Finance from Boston University’s School of Management.
Founder & CEO
Art Papas is the Founder and CEO of Bullhorn, Inc, the global leader in software for the staffing & recruitment industry. Art was the original architect of Bullhorn’s flagship Customer Relationship Management (CRM) system, which now helps more than 8,000 companies around the world run their businesses. Art is the Chairman of the Board at Career Collaborative, an organization that teaches unemployed and underemployed adults how to build careers that change lives and strengthen families. In 2014, Ernst & Young named Art an EY Entrepreneur of the Year Award Winner in New England. Prior to starting Bullhorn, Art started his career as a software engineer at Thomson Reuters. Art is a graduate of Tufts University, holding a Bachelor of Science degree in Mathematics.