Spencer Ogden

Spencer Ogden Achieves Explosive Growth Using Bullhorn Recruitment CRM

In 2010, we examined how David Spencer-Percival and Sir Peter Ogden launched a successful 360-degree energy sector recruitment agency using Bullhorn ATS & CRM. Four years on, the company has grown into an enormously profitable energy recruitment powerhouse and the recruiter of choice in the energy sector. We caught up with CEO David Spencer-Percival to find out about the part Bullhorn played in Spencer Ogden’s meteoric rise.

The Solution

The procurement brief for Spencer Ogden’s new recruiting software included several capabilities required to support the agency’s rapid international growth. From a staff of fewer than 20 at the time of launch, As of 2014, Spencer Ogden employed over 500 across six centers in London, Glasgow, Aberdeen, Qatar, and Houston, and an additional employee incentive office at an undisclosed location in the Mediterranean. Bullhorn was chosen from six potential systems after a brief trial in late 2009, due to it closely aligning with the following criteria:

Customer relationship focus

Bullhorn’s email integration with auditable logs and search functions meant that Spencer Ogden could deliver a seamless international service to customers. Its audit functions allowed for measurable results analysis that identified and informed best practice.

Scalability

Bullhorn’s per-user/per-month cost base allowed for straightforward resource planning; Staff are rapidly inducted in a handful of clicks and at a fixed price.

Intuition

The platform was fully configured to meet Spencer Ogden’s business processes and was easily adopted by Spencer Ogden staff.

Low capital expenditure

Having experienced the high capital expenditure of constructing an IT environment when setting up Huntress, David Spencer-Percival recognized and jumped upon the opportunity to mitigate this with Bullhorn ATS & CRM. Almost $46,000 (roughly £35,000) was slashed from the initial infrastructure budget and long-term operational and maintenance savings have been made because Bullhorn’s true software-as-a-service solution negated the need for IT support staff in satellite offices.

The Build-Up

In the past four years, Spencer Ogden has taken full advantage of the Bullhorn Marketplace and added fully verified third-party software that further facilitated company expansion. Ebsta, for example, was integrated into Bullhorn as it gave recruiters added front end functionality allowing them to update Bullhorn data from anywhere.

Spencer Ogden was the first startup to use Bullhorn in the UK, and since its launch, the company has kept pace with shifts in technology. Spencer Ogden recruiters are now using Bullhorn Reach, Bullhorn’s social recruitment software, to post jobs and nurture candidates across social networks.

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The Future

CEO David Spencer-Percival notes: “Prior to launching, we were determined that the brand would have an innovative and progressive philosophy. This of course extends to our company infrastructure and technology; Bullhorn’s recruitment software has ably supported our initial growth and we’re confident it will continue to assure our future expansion.”

“Bullhorn's recruitment software has ably supported our initial growth and we're confident it will continue to assure our future expansion.”
David Spencer-Percival, Spencer Ogden

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