In today’s technology-dependent world, nearly every company needs software to gain a competitive advantage. The need to efficiently and effectively manage relationships with clients has become vital. Most companies try to address this need with a CRM (customer relationship management system), but the sheer volume of CRM products on the market can become overwhelming. A CRM should be easy to use and provide relationship insights and proactive intelligence to all of your relationship managers. But how do you find this ideal combination?

The CRM Buyer’s Guide for Humans aims to help you find a CRM that will help you both improve your customer relationships and win more business. Download the guide to read more, including:

• The product features you should expect from a CRM
• A breakdown of the capabilities and qualities of a best-in-class CRM
• How ease of CRM adoption can ensure dramatic business improvement
• Questions you should ask about a given provider’s CRM system