Loyal Source

Loyal Source was seeing diminishing returns on their phone and email outreach.

Loyal Source provides staffing solutions for government contracts, placing top contingent healthcare, engineering, and IT professionals in all 50 states. The company has been growing steadily since 2009 but started to see diminishing returns on their phone calls and email outreach.

Loyal Source knew candidates responded to text messages and had tried single-user texting software in the past, but the team was searching for a better solution. The other texting tools did not track messages in Bullhorn ATS & CRM which created blind spots for tracking applicant communication. Loyal Source needed all recruiters to be text-enabled, and they wanted all text communication to be logged automatically in Bullhorn.

TextUs and Bullhorn work together to make Loyal Source’s recruiters more productive. With reliable, rapid responses to their text outreach, recruiters can quickly move through their database of available candidates, weed out the uninterested, and target the most likely matches. “In a single day, a recruiter can develop a good database of viable candidates just using TextUs,” says Fullerton.

With the Bullhorn interface, Loyal Source recruiters maintain all the relationships they began over texting. “The Bullhorn dashboard allows our recruiters to be 50% more productive because they’re able to juggle multiple conversations and accurately manage all the information that comes in over text.”

With text communication automatically logged in Bullhorn, Loyal Source has a reliable legal record to safeguard the firm if any complicated issues or disputes arise. As a company that serves many federal agencies, this protection is crucial. “The automatic population of the Bullhorn database keeps our team honest and all communications transparent,” said Fullerton. “Bullhorn + TextUs work together to keep our team accountable.”

Along with improving communication for the recruiters and for the organization, TextUs also enhances Loyal Source’s customer service to their leads, candidates, and clients. “TextUs empowers each of our recruiters to make their text outreach much more targeted than text tools we’ve used in the past.”

While TextUs facilitates personalized messaging, Bullhorn helps recruiters keep track of the kind of personalized information that builds strong relationships. “Staffing is a business built on trust,” said Fullerton. “Bullhorn keeps our recruiters organized so they get the details right—they’ll never ask the cat person about their dog or offer a New York position to someone who doesn’t want to leave the west coast.”

The integration also assists recruiters in responding quickly and knowledgeably to questions and concerns. “It allows us to be more attentive and that gives the candidate reassurance that we will be there if they have trouble,” said Fullerton.

“The phone demands our contacts stop whatever they’re doing to talk to us. But, with text, we can establish one-on-one relationships with contacts without interrupting their day,” said Fullerton. “TextUs allows us to give great customer service in 155 characters.”