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Cooptalis is an international mobility operator that has supported candidates and companies in their international professional mobility projects since 2012. Cooptalis’ unique offering includes recruitment, immigration, relocation, and training for companies that have an international mobility project. Today, Cooptalis operates in 12 countries through 18 agencies: France, Belgium, Luxembourg, Spain, The Netherlands, Morocco, Tunisia, Romania, Poland, Canada, Côte d’Ivoire, and Vietnam.
According to Julien Geffriaud, Digital Project Manager at Cooptalis, their goal in vetting new solutions was to offer future expatriates a complete digital solution to manage their project. To do so, they needed a cloud tool; a customizable online ATS that could integrate with other applications.
Nadia Hammouche, Recruitment Manager, explained that they realized that their old tool was not built for the volume of work they had and couldn’t handle the company’s needs. Completing targeted and precise searches, quickly finding candidates in the database, and visualizing the progress of their searches were not easy on their existing tool.
The inability to synchronize data from their old ATS with other systems was a problem—with no API interface, Cooptalis could neither add nor extract data.
The final problem was that it was not a SaaS tool, so it had to be installed on personal work stations and required server and database maintenance, making it cumbersome to administer. Finally, the financial model was for lifetime service licenses and included server maintenance costs, with little pricing flexibility.
Cooptalis conducted extensive research and tested several other providers, though only two ATSes caught their eye. Finally, the team opted for Bullhornfor both the fulfillment of their technical criteria and the implementation support.
Before Bullhorn, recruiters had to create a job description in a Word document and then upload a copy to each individual job site in order to publish an open role. Now, the team can publish directly on the Cooptalis website and other job boards with just a few clicks through the integration with Bullhorn Marketplace Partner Broadbean.
Where recruiters used to have to download a resume to their desktops and then upload it to the ATS, now each application arrives directly in Bullhorn—recruiters just have to click to validate the candidate in order to move them forward. According to Julien, this improved process has increased recruiter efficiency by saving the team time processing incoming applications.
On the candidate side, the process has improved, as well. Before Bullhorn, candidates had to submit their resumes via email. Today, clients can submit their resumes directly through the Bullhorn Open Source Career Portal and the team can follow up with applicants with ease. According to Julien, the team has customized the module little by little and are very happy with the result. “This improves the experience of candidates who can apply with a few clicks,” Julien said.
According to Nadia, because Cooptalis is looking for skills abroad, they often hold recruitment sessions with their clients overseas. With Bullhorn, Cooptalis can both organize remote sessions and document notes from those sessions in real-time. Bullhorn also allows them to quickly capture all of their feedback on candidates. “It was difficult for us to do this before Bullhorn, so having these abilities now is a huge advantage.”
According to Nadia, “Bullhorn allows all of our colleagues working on a recruiting project to have real-time information, to give feedback to candidates and to send the offers. It also allows teams of sales managers to follow the progress of the process and have access to the same level of information from a single source.”
After switching to Bullhorn, Cooptalis’ pricing structure changed from lifetime service licenses and server maintenance costs to a subscription model with a price per month per user that includes the cost of support and future updates. Julien shared that the company was also able to save on the cost of its infrastructure by shutting down a server that, until the adoption of Bullhorn, the company had to maintain.
Julien is particularly pleased with the level of Bullhorn support, citing that he can request almost unlimited support.
Julien advises future Bullhorn users to take time to train their workforce on the product. “We started with the idea that we were going to form a project team and then we were going to let users use this new tool in a fairly flexible way,” he said. “We realized that even with an excellent tool, the need for extensive support was still there.”
“Now, when we start supporting our employees and we offer them more detailed training, they realize that there is a lot of functionality in the tool, a lot of shortcuts, efficiency gains on some actions, and many possibilities to customize the display and sorting of data. They are generally surprised and they discover the richness of the tool as they go along,” Julien said.
Julien also advises that a company should identify multiple administrators to customize their experience. “Bullhorn allows us to be autonomous with regard to configuration,” he said. “Especially with regard to personalization. We have, for example, the ability to modify fields and change their location, make some mandatory, or even create custom fields.”
“[Bullhorn] is able to meet [our personalization] needs by offering the ability to integrate systems while facilitating methods of research and information capture in different ways, which allowed us to build a very efficient and adapted database to our activities.” – Nadia Hammouche
According to Julien, Cooptalis started with around 20 users in October of 2018. After about a year, the team doubled the number of users and intends to continue to grow to new countries and acquire additional companies.
Nadia shares that while the company specialized in the IT sector for recruitment and expatriation of foreigners to France and French residents abroad, Cooptalis has begun development into additional industries, including pharmaceuticals, food services, and the automotive industry. As they grow, Cooptalis plans to develop these activities internationally.
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SVP of Product and Salesforce
Jonathan Novich is SVP of Product and Salesforce for Bullhorn, the global leader in CRM and operations software for the recruitment industry. A staffing technology innovator, he has developed broad and deep product and technical experience consulting to staffing firms over the past 15 years. Jonathan has acted as an independent consultant for some of the largest staffing companies in the world and advised companies on acquisition targets.
At Bullhorn, he oversees product initiatives as more than 10,000 staffing companies rely on Bullhorn’s cloud-based platform to drive sales, build relationships, and power their recruitment processes from end to end. He graduated with honors from Princeton University, earning a Bachelor of Science in Engineering in Computer Science and a certificate in Operations Research.
SVP, Workforce & Revenue Cloud
As Bullhorn’s SVP of Workforce & Revenue Cloud, Ed drives the company’s middle office strategy and overall product offering. Ed joined Bullhorn as part of the Peoplenet acquisition where he spent 7 years as the President/CEO leading up to the acquisition in late 2017. Prior to joining the Bullhorn family, Ed has spent his career designing, building and managing technology solutions for numerous Fortune 500 companies. He has been a Partner in an ERP-focused consulting firm, a CIO for a global pharmaceutical company, a supply-chain leader for a retail company and the leader of a services company from its inception to $50MM in revenue. Ed was born in Florida but has spent the last 20+ years in Atlanta, GA. Ed loves to play golf, tennis and basketball and occasionally gets out kite boarding when the wind is just right.
Ed holds a Bachelor of Science in Industrial and Systems Engineering from the Georgia Institute of Technology and an MBA from Goizueta Business School at Emory University.
Brian Sylvester is Bullhorn’s Chief Financial Officer (CFO) with more than 15 years of financial leadership experience. Brian leads Bullhorn’s financial, accounting, and legal functions. Prior to becoming CFO, Brian spent three years at Bullhorn in various finance & accounting roles. Prior to Bullhorn, Brian was Corporate Controller at Pegasystems, a global provider of business process management software where he scaled the finance organization during a period of 2.5x revenue growth. Brian began his career at PricewaterhouseCoopers in their technology audit practice.
Brian is a CPA in Massachusetts, has a Master’s of Science in Accounting from Boston College and a Bachelor’s of Science in Accounting from Bryant University.
SVP, Customer Success
As the Senior Vice President of Customer Success, Tamsyn leads Bullhorn’s Services and Customer Success teams. She is responsible for the successful delivery of all products and services globally and is committed to creating and maintaining incredible long-term customer experiences in the Candidate to Cash process. Tamsyn has been delivering implementations for over 25 years with companies such as SAP, Ariba, Zuora and Apttus: specializing in HR, Payroll, Procurement and Quote To Cash capability. She trained as a software engineer after studying Maths, Statistics, and Computing in England.
Founder & CEO
Art Papas is the Founder and CEO of Bullhorn, Inc, the global leader in software for the staffing & recruitment industry. Art was the original architect of Bullhorn’s flagship Customer Relationship Management (CRM) system, which now helps more than 8,000 companies around the world run their businesses. Art is the Chairman of the Board at Career Collaborative, an organization that teaches unemployed and underemployed adults how to build careers that change lives and strengthen families. In 2014, Ernst & Young named Art an EY Entrepreneur of the Year Award Winner in New England. Prior to starting Bullhorn, Art started his career as a software engineer at Thomson Reuters. Art is a graduate of Tufts University, holding a Bachelor of Science degree in Mathematics.
President and Chief Technology Officer
As President and CTO, Matt leads Bullhorn’s architectural, technical, and software design and development efforts. He also directs the product management team’s work defining product strategy, and global customer support and success. Since joining Bullhorn in 2004, Matt has held a variety of leadership positions managing the growth of various technical and services teams, including Vice President of Professional Services. Prior to Bullhorn, Matt worked at PricewaterhouseCoopers, specializing in systems process assurance for such companies as Fidelity and State Street Global Advisors. Matt holds a Bachelor of Science in Business Administration with a concentration in Finance from Boston University’s School of Management.
Chief Revenue Officer
As Bullhorn’s Chief Revenue Officer, Mike drives the company’s global revenue growth. Mike was one of the first 15 team members of Bullhorn Inc. in Boston and relocated to London in 2010 to start up the International team. In his 6 years in London, Mike drove regional expansion into the Netherlands, Germany, Singapore, and Australia. He has supplied cloud-based solutions to recruitment consultancies in over 50 different countries worldwide for the past 10 years. Mike was born and raised in the Boston-area where he grew up an avid sport fan. He earned his Bachelor of Science in Business Management from Babson College.
Chief People Officer
Kristin oversees Bullhorn’s human resources function in her role as Chief People Officer. Kristin joined Bullhorn in 2020 and is responsible for helping Bullhorn scale to the next level, build leadership capacity, and accelerate growth in global markets. Kristin brings to the role over 20 years of experience leading high-potential companies through breakthrough growth and brings a depth of knowledge in organizational design, scalable processes, and flexible systems culled from some of the most successful global companies in the world. Leary joins Bullhorn from Hitachi Vantara, where she served as Chief Human Resources Officer, and before that she worked as Chief Human Resources Officer at Forcepoint, a private equity-backed company with 3,000 employees operating in more than 45 countries. She has also worked at high-growth enterprise technology companies like Alphatec Spine, Boston Scientific, and Hewlett-Packard.
Executive Vice President of Corporate Development and International
Peter oversees Bullhorn’s international operations across EMEA and APAC in his role as Executive Vice President of Corporate Development and International. Peter joined Bullhorn in 2009 and was responsible for its highly successful UK launch. In addition to growing the international team to over 50 staff and establishing Bullhorn as the UK’s market leading recruitment software in fewer than three years, Peter has expanded Bullhorn’s reach into EMEA and APAC and achieved a user base of more than 10,000 international users. Prior to taking on the launch of Bullhorn in the UK, Peter spent 20 years working in the recruitment industry and held a number of senior director roles before moving into the technology space.
Executive Vice President of Enterprise and Salesforce
Ryan Murphy is the Executive Vice President of Enterprise and Salesforce. He began his 10-year career at Bullhorn as a finance and sales intern, affording him a 360-degree view of the software-as-a-service industry and Bullhorn’s business model. Prior to his current role, Ryan served as an Enterprise Account Executive where he honed his customer-first leadership style and championed Bullhorn’s offerings to its most strategic clients. Today, Murphy is charged with leading the enterprise strategy and go to market for both Bullhorn and Bullhorn for Salesforce, enabling customers to maximize their investments on both platforms and deliver an incredible experience to their customers and candidates. Ryan has a Bachelor of Arts in Business Administration from Boston University.
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