So, you've decided to open a staffing agency.
You might be asking yourself some of the following questions:
– About your marketing function, that is. A smart marketing strategy can help you meet any of the challenges listed to the left, and countless others. But as a new staffing firm owner, where should you begin?
Haley Marketing recently developed a comprehensive Smart Marketing Checklist, packed with over 150 considerations to help make your marketing effective, affordable, and strategic.
Read on for several considerations particularly relevant for new owners like you.
Smart marketing is built upon a solid brand and a strong value proposition. Make sure you clearly define the core value you deliver for employers and job seekers, and that everyone on your team (as well as your marketing materials) accurately conveys it.
A great staffing website is much more than an online brochure; it's a powerful marketing, sales, recruiting and support tool. But once an employer or job seeker lands on your website, you have just a few seconds to convince them to stay and take a desired action. So, when building yours, make sure it does the following:
In today's economy, developing a pool of talented, reliable people for assignments and/or direct placement is one of the toughest – and most critical – challenges you'll face. The recruiting technology and best practices top staffing agencies use has evolved dramatically in the last year or so; ask yourself these questions to be sure your new firm is a true talent magnet:
Company Job Board / Career Portal
Used properly, social media can be an extremely powerful and cost-effective tool for building your brand, staying top-of-mind, and generating both sales leads and qualified applications. Not surprisingly, you'll get the best results with a sound strategy and disciplined approach.
Here are a few questions to consider as you become active on platforms like Facebook, LinkedIn, Instagram, Twitter and even SnapChat:
Content & Sharing
This barely scratches the surface when it comes to marketing your new staffing or recruiting agency, nor does it address how tools like email marketing, direct marketing and PPC (pay-per-click) advertising could benefit your startup. But don't worry; I cover them all in our free Smart Marketing Checklist.
And if you'd like more marketing tips for launching a new staffing firm, we're here to help! Check out our free staffing industry resources, or contact one of our marketing educators.
David Searns is the Founder and CEO of Haley Marketing, a Bullhorn Marketplace partner, and a leading provider of websites, blog writing, social media and other marketing services to the staffing industry.
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