What is happening?

Bullhorn has acquired Sirenum.  As part of Bullhorn’s strategy to help digitize, automate, and help transform recruitment businesses that use Bullhorn for Salesforce, Sirenum will become a critical part of helping firms transform their businesses through innovative shift scheduling and workforce management to improve candidate experience and recruiter efficiency.


Who is Bullhorn?

Bullhorn is the global leader in software for the recruitment industry, and more than 10,000 companies rely on Bullhorn’s cloud-based platform to power their staffing processes from start to finish. Bullhorn has been serving the recruitment and staffing industry since its founding 22 years ago. Bullhorn provides end-to-end SaaS-based recruitment systems on Salesforce and native platforms.  Headquartered in Boston, Massachusetts, with more than 1,100 employees in total, the company has major offices in London, Sydney, Rotterdam, and St. Louis.


Why is Bullhorn making this acquisition?

This acquisition bolsters Bullhorn’s endeavor to help its large European recruitment customers navigate through the journey of digital transformation – first by digitizing data through the Bullhorn for Salesforce platform, which provides a single system of record, second by automating complex recruitment processes such as shift management and regulatory compliance, and third by harnessing the power of artificial intelligence for better business decision-making and business transformation. Sirenum addresses these steps to digital transformation by helping automate key business processes such as shift scheduling and workforce management.  The addition of Sirenum to Bullhorn for Salesforce is strategically well-aligned with the company’s goal of being a trusted partner to the recruitment industry and helping its customers reduce manual labor while increasing ROI and recruiter productivity. The company represents a best-in-class solution to complement and optimize the value of Bullhorn for Salesforce.


What will happen to Sirenum’s products?

Sirenum is a leading provider of shift scheduling and workforce management solutions to European recruitment agencies using Salesforce, and its solutions will help Bullhorn for Salesforce customers in Europe improve their scheduling and shift management, compliance in complex regulatory environments, and optimization for workforce deployment. Bullhorn will increase its investment in building out these products and integrating them into the Bullhorn for Salesforce platform.


What happens to me if I am in implementation or in backlog?

For Sirenum customers in implementation or in backlog, it is business as usual. Customers will be implemented and your team will work with you so that you can get the greatest value from your investment.


How does the acquisition benefit Sirenum customers? 

The acquisition is excellent news for Sirenum customers. They benefit from Bullhorn’s proven experiences with successful acquisitions, where we have not only retained but also invested in the growth of products and best practices at the acquired companies while universally increasing service levels.


Bullhorn is excited about the promise that Sirenum provides for large European recruitment firms using Salesforce as the backbone of their business. Sirenum’s shift scheduling and workforce management solutions are both popular and very well-suited for the European market and help recruitment firms make the most of the investment in the Bullhorn for Salesforce platform. This is great news for Sirenum and Bullhorn for Salesforce customers. We will ramp up investment in Sirenum’s solution, which means Sirenum customers reap the benefits of the solution they use being backed by Bullhorn. Becoming part of the Bullhorn family means access to a total pool of over $40 million in annual R&D and technical operations expenditure, a strong delivery engine and experience delivering enterprise projects at scale, and culture of innovation, including investments in cutting-edge artificial intelligence research and technology.


Sirenum customers also greatly benefit from Bullhorn’s 22 years of recruitment industry experience, supporting 10,000 customers of all sizes with more than 1,100 employees around the world dedicated to delivering an incredible customer experience – our core mission. With Bullhorn behind Sirenum, you as customers will be able to leverage best practices and significant resources to deliver what customers need to achieve their business goals. Finally, Bullhorn brings extensive security expertise and financial stability.


Bullhorn’s acquisition of high-potential companies like Sirenum has historically been very good news for the acquired company and its customers. Bullhorn’s last corporate acquisition was in January of 2020 when it acquired Herefish, a provider of automation and candidate experience solutions. Like Sirenum, Herefish was a best-of-breed staffing software provider with a proven track record of excellence and numerous joint customers. Since being acquired by Bullhorn, Herefish has seen its revenue increase by 350% percent, growing from 100 customers to 450, now automating 2.3 million interactions daily on the Herefish platform, and saving customers more than 1.5 millions hours of administrative work per month.


Are there any planned organizational changes?

The organization will be integrated into Bullhorn. Sirenum employees will be offered the opportunity to work remotely or out of Bullhorn’s European headquarters in London. Additionally, the product will now be known as Sirenum by Bullhorn.


Will the management team from Sirenum be staying with Bullhorn?

Yes, Joshua Pines will be joining the Bullhorn extended leadership team to continue to serve Sirenum customers and build relationships with Bullhorn customers.


Where do I go for Support or account management questions and assistance?

You should continue to use the same methods you do today to interact with the Sirenum Support team. For account management questions, please contact your existing account manager for any immediate needs. Someone from the Bullhorn team will reach out to you should your account management contacts change.


Will any of my points of contact change and whom do I contact with questions?

For support related items you should continue to use the same methods you do today.  As we integrate the Sirenum team into the Bullhorn family, we will provide updated contact info for your account manager going forward should any points of contact change.