Why a Great Onboarding Process is Crucial for a Positive Candidate Experience
Candidate experience starts and ends with the recruiter and the relationship they build with the candidate. If the recruiter doesn’t have the tools to nurture that relationship, the candidate experience suffers.
A poor candidate experience can also impact your firm’s bottom line. In a survey conducted by CareerArc, it was discovered that almost 60% of candidates have had a poor candidate experience before, and 72% of those candidates spoke about that experience either directly to someone in person or online. This could have huge implication on a firm’s reputation among candidates and could be extremely detrimental to the core business.
How can firms ensure that candidates have a positive experience, start to finish? Incorporate an easy-to-use and efficient onboarding process.
Here are some reasons effective onboarding is so important to the candidate experience:
Your Gross Margins May See a Boost
Gross margins can be increased by getting more candidates across the finish line and into their new positions, therefore avoiding candidate fall offs during the onboarding process.
With onboarding comes paperwork. Candidates often spend hours filling out paperwork by hand, and then the recruiter is tasked with manually entering that information into the database. This time-consuming and tedious process can cause delays if paperwork is filled out incorrectly or gets lost in the shuffle.
An automated and streamlined onboarding process, such as the one found with Bullhorn Onboarding, that incorporates a candidate portal allows firms to deliver forms directly to the candidate. The candidate can fill them out electronically or online, making it easy for candidates to complete the necessary onboarding paperwork from anywhere, anytime.
Bullhorn Onboarding also enables candidates to begin their positions faster—reducing the likelihood that candidates “fall off” between the time the offer is extended and their first day, and as a result, the amount of revenue a firm loses from late starts or fall offs.
This can also leave a lasting impression on candidates that they will share with colleagues and friends along the way!
Recruiters Can Spend More Time Recruiting
Utilizing an efficient process can free up recruiters so they can spend more time improving overall candidate engagement and overall experience. Recruiters are tasked with juggling many projects at once. From sourcing candidates to scheduling interviews to negotiating offers, multitasking is a necessary part of the job.
As a result, certain tasks fall by the wayside and communication suffers. The CareerArc survey found that 60% of candidates feel that better communication throughout and after the application process would make the most positive impact.
This includes the onboarding process; if communication begins to decline during this crucial stage, candidates—who are likely entertaining other offers—may move on to another opportunity. This would cause lost revenue and a negative experience for the candidate, who is also likely to tell others about their poor experience.
However, if the onboarding process—something that can take days if not weeks—is automated using Bullhorn’s Onboarding solution, recruiters can spend time focusing on candidate experience and engagement strategies, rather than manual onboarding tasks.
Your Candidate Relationships Will Last
If recruiters provide a positive experience with your firm, from the beginning of the relationship through the onboarding process and beyond, they can ultimately improve and extend their relationship with those candidates, likely increasing the revenue brought on by those candidates.
The impact that a recruiter can have on the candidate experience is a lasting one. Since most industries are facing a talent shortage—staffing professionals ranked this as the #1 challenge for 2018—it’s imperative that firms creating meaningful relationships with their candidates. This can lead to repeat business—whether through redeployment or repeat business down the road.
While some may see the onboarding process and just another step in the recruiting lifecycle, or even as a tedious last step in the placement process, firms that adopt an easy-to-use and streamlined workflow with Bullhorn Onboarding can directly impact not only their firm’s reputation, but also their bottom line.