Customer Relationship Management (CRM) Definition

What is a CRM?

CRMs stands for customer relationship management system. Businesses use them to store, track, and take action on customer and prospect data. They’re also the primary way to manage customer relationships. While CRMs are common in all industries, recruitment CRMs are specifically built with the functions and tasks of a staffing or recruitment business in mind.

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Frequently Asked Questions

What is the difference between an ATS and a CRM?

A customer relationship management (CRM) system is traditionally used to manage client-facing relationships, while an ATS system is used to manage the candidate-side of your business. The two solutions don’t have to be separate, however. Staffing firms can usually purchase a combination ATS/CRM from a staffing technology provider to gain full visibility into client activity. Recruitment CRM capabilities make it easier to manage all aspects of the client relationship, helping to generate and close job orders more efficiently. Capabilities will vary with each system, but to streamline your business, seek a single system that combines ATS and CRM functions so your team has everything they need in one place.

Further Resources:

How to Ensure Your ATS/CRM Fits All of Your Staffing Needs
As Bullhorn’s largest global SI partner, we have been involved in setting up Bullhorn for customers in different market areas or with multiple different business segments in one company.
Why Now Is the Right Time to Consider Changing Your ATS/CRM
The world is changing rapidly. A few weeks ago, it was impossible to imagine the situation we are all in. Your business needs to respond to the economic and social challenges in a way that helps you weather the storm and bounce back stronger and more competitive than ever, and at the earliest opportunity.
Place Candidates in Half the Time by Improving ATS & CRM Usage
When Kate joined Inside Recruitment in 2018, her role was to ensure that all candidates, clients, and internal staff enjoyed a refreshingly personal experience. Her first goal was to design a ‘Candidate Experience Program’ so that all their people would have a consistent, positive experience both pre- and post-placement.

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