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BOSTON – June 9, 2016 – ENGAGE 2016 – Bullhorn®, the CRM company that helps customer-obsessed organizations transform their business relationships, announced the availability of SalesDuel, Blueprint, and a number of enhancements to its customer intelligence solution, Pulse. Unveiled on Day Two of Bullhorn’s Engage 2016 conference, the new products are designed to help companies drive sales performance, build new customer relationships, and deepen existing customer engagements.
“The innovations we’re releasing today are going to help our customers grow their businesses faster than ever,” said Art Papas, founder and CEO of Bullhorn. “SalesDuel helps leaders create a culture of performance within sales and account management teams, while our predictive analytics capabilities in Blueprint and Pulse help those teams gain unique insights about prospects and existing customers by mining vast quantities of untapped customer data in employees’ inboxes, sent messages, and calendars. This radically transparent approach allows teams to pinpoint new opportunities and to deliver an incredible customer experience, turning relationships into revenue.”
A gamification offering encouraging best-practices training and execution for any team within an organization, SalesDuel boosts performance visibility via virtual competitions. The offering allows employees to turn their CRM environments into tournaments where coworkers draft teams, track live statistics, and compete to win – all to increase employee engagement, collaboration, and productivity. Additionally, SalesDuel is designed to facilitate sales forecast accuracy and increase CRM adoption, and it can be used with other CRM systems including Salesforce.
“SalesDuel is becoming a part of our DNA,” said Matt Stallings, senior managing director of sales, principal, Apex Systems. “It’s so crucial to how we want to run the business. We don’t see this as a fun little app; it’s how we want to run our day.”
An account gap analysis, penetration, and planning tool, Bullhorn Blueprint identifies executives at prospect organizations with whom sellers should aim to form connections to initiate and close deals. When salespeople aren’t connecting with executives to cross-sell their products and services, top-line growth ultimately slows. Blueprint, however, automatically identifies the right executives to engage so that companies can develop new opportunities and increase their top-line growth. Blueprint houses all contact information in the Bullhorn CRM platform, eliminating the need for users to search outside sources for email addresses and phone numbers. This empowers them to focus directly on increasing revenue instead of wasting time sourcing contact data. Blueprint is a foundation of Bullhorn’s growing Market Intelligence offering, which will be announced later this year.
A sentiment analysis capability, Pulse Recently Flagged Emails, available in July, is the latest enhancement to Bullhorn’s flagship Pulse customer intelligence solution. The new capability allows users to create “trigger” keywords and, when those keywords are found in emails or other communications, notifies users or executives of these accounts and opportunities requiring immediate attention. This new Pulse addition enables account teams to proactively identify upsell opportunities and to stay one step ahead of client escalations. Another addition to Pulse is Auto-Add. Auto-Add recognizes when people aren’t in the CRM and automatically adds them as new contacts when users send them an email. And if the contact’s company doesn’t exist in the CRM either, Pulse will create a new company record and pre-populate the company’s information via its integration with Bullhorn Market Intelligence.
For more information about SalesDuel, Blueprint, and Pulse, visit bullhorn.com. For more information about Bullhorn’s Engage 2016, visit engage.bullhorn.com and follow the conference online at #BullhornEngage.
Bullhorn provides cloud-based CRM solutions for relationship-driven businesses. Its automated data capture and customer insight technology helps companies win customers and keep them engaged. Today, more than 6,000 companies rely on the Bullhorn platform to help increase sales, improve service delivery, and streamline operations. Headquartered in Boston, with offices around the world, Bullhorn employs over 600 people globally. The company is founder-led and backed by Vista Equity Partners. To learn more, visit www.bullhorn.com or follow @Bullhorn on Twitter.
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