What Is Redeployment?
You’ve heard about it at conferences, downloaded the guides, and maybe talked about it at your weekly meeting but… what is redeployment?
Well, simply put, it refers to contractors that you place on a new assignment after their current assignment ends.
So, rather than placing a contractor and letting them go to a competitor or simply disappear into the sunset, you actively communicate and try to keep them with one of your clients. It’s easier than sourcing, screening, interviewing, and placing new candidates and can save a boat-load of time and improve revenue.
Why bother with redeployment?
If I didn’t get it across above, redeployment can improve your time-to-fill and reduce internal cost and activity. By keeping a contractor on assignment with a current client you reduce the costs it takes to fill a position along with keeping those clients happy.
Think about it; rather than hitting the job boards over and over for new talent, you can simply re-use current contractors that you have a good relationship with.
Check out this article on Echo Gravity for more info.
How to improve redeployment rates
It’s probably no surprise that a candidate engagement company would suggest regularly keeping in touch with current contractors.
As a staffing professional you have a unique advantage the first time you send a candidate out in the field. By staying in touch with contractors during their assignments, you become a resource and can build real trust in your candidates. This lowers the barrier to redeployment because that relationship has been built over the length of the contract.
Speaking of redeployment rates…
How to measure redeployment
As far as formulas go, this one is pretty simple. In order to measure your redeployment rate all you need is the percentage of contractors placed after their current assignment ends.
For example, you have 10 contractors currently on assignment and redeploy 6 of those. This would make your redeployment rate 60%.
Depending on your business and how metric-driven it is, you can measure redeployment every week, month, quarter, or year.
Remember the old adage – If you can’t measure it, you can’t improve it.